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Posts Tagged ‘Novak Djokovic’

ESPN Anchors Envy Rafa Nadal’s Swag in Latest Spot

Love it or hate it, Sportscenter has always been good at maintaining a certain tone across its ad campaigns. They’ve been running with the “star athletes in the ESPN office” schtick for what seems like forever, and it seems to be an infinitely adaptable formula. The latest in this long line of ads is the new 30-second spot “Candy Dish,” from Wieden + Kennedy New York, featuring U.S. Open champion Rafael Nadal, fresh off his defeat of Novak Djokovic last night.

In the spot, Sportscenter host John Anderson and ESPNNews anchor Bram Weinstein wonder what makes Nadal so popular in the ESPN office (especially with the ladies). Is it his good looks? His tan? His accent? Or could it be that U.S. Open trophy he’s using as a candy dish? If you ask me, I think it’s the sweatband. Who doesn’t love a good sweatband?

This is the second This is Sportscenter spot to be released in both English and Spanish, following the clever Robinson Cano “Handshakes” spot. The Spanish-language version swaps out Anderson and Weinstein for ESPN Deportes anchors Alvaro Morales, Jorge Eduardo Sánchez and Carolina Padrón. Personally, I prefer the Spanish version (featured below). Because, well, everything sounds better in Spanish.

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Friday Morning Stir

-So, why did that “Best Roommate Ever” guy post on Craigslist to begin with? link

-We’ll take an angioplasty with our next Denny’s order, thank you. link

-Here’s TBWA\Media Arts Lab’s new iPad ad (above).

-Bank of the West is running a Facebook promotion. link

-Tennis’s world number one Novak Djokovic has joined LeBron James and Leo Messi as a brand ambassador for watch manufacturer, Audemars Piguet.

-Michael Arrington has stepped down from TechCrunch and is starting his own VC firm. link

Djokovic Takes to Skies in Latest Head Tennis Stunt

Now that he’s overtaken Roger Federer as #2 tennis player in the world and is unbeaten this year, has Novak Djokovic lost his mind? One can deduce such a thing after watching this latest stunt promoting Head tennis racquets that features the Serb (or his stunt double we hope) playing a quick back-and-forth on the wings of an airplane. The clip comes courtesy of Berlin-based shop Aimaq and Stolle, which was also responsible for the “street tennis” display put on by British tennis hopeful/Grand Slam never-was Andy Murray from last summer. As for Djokovic, maybe all the recent success has just clouded his, um, head.