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Posts Tagged ‘Olivia Farr’

BBDO NY Showcases Ease of Visa Checkout in ‘Surfer’

BBDO New York has a new campaign for Visa showcasing how quick and easy the brand’s Visa Checkout service is.

In the campaign’s first spot, “Surfer,” BBDO New York teamed up with professional surfer Kolohe Andino, with voiceover from the inimitable Morgan Freeman. Over the course of the 60-second ad, Andino demonstrates how quick and easy Visa Checkout is by using it to order a Pizza Hut pizza while surfing a giant wave. The spot ends with the tagline, “Everywhere you want to be” (it appears they’ve dropped the “it’s”) before directing viewers to sign up for the service at visacheckout.com. “Surfer” debuted this past Sunday during FOX’s NFL broadcast, as Visa is using its NFL sponsorship to promote the campaign and get the word out about its recently-launched payment service.  Read more

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BBDO Releases New Olympics Visa Spot, ‘Night Swim’

BBDO has just released a new Olympics spot for Visa featuring U.S. Olympic Freeskier Torin Yater-Wallace.

The 45 second spot, “Nightswim,” follows Torin on one of his night runs through “an ocean of snow,” where “it’s only [him] and the mountain.” Torin explains that he skis at night because the days just aren’t long enough, and he can engage his passion in private at night, without the pressures and distractions he faces during the day. The spot closes with Morgan Freeman‘s narration that Visa has been “supporting Olympic athletes for over 25 years.”

Like a lot of the Olympic advertising we’ve been seeing, “Nightswim” is pretty straightforward, allowing the athlete involved and the idea of Olympic sponsorship to speak for itself. The most unusual thing about the spot would have to be the nighttime setting, which allows for some interesting visuals, but also some moments where it’s kind of hard to tell what’s going on. Credits after the jump.

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