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Posts Tagged ‘Olivier Lefebvre’

TBWA\Paris Raises Awareness for Amnesty International France

TBWA\Paris, Amnesty International France’s advertising agency for 10 years, has a new ad for the organization, which is celebrating its 35th anniversary.

The 1:55 film, entitled “Pens,” uses a clever visual device to tell the story of an unnamed protestor. The protestor is arrested, detained and abused, but released following thousands of petitions for his release. Set to a soundtrack performed by Paolo Nutini, with a short, stirring excerpt from Charlie Chaplin’s The Dictator, the spot champions Amnesty’s process of mobilization via the signatures of its supporters. “Pens” is a clear expression of Amnesty Frances’s ““your signature is more powerful than you think” slogan and a powerful encapsulation of what the organization stands for. Stick around for credits after the jump. Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

CLM BBDO Welcomes New Creative Leadership

Let’s shake the morning rust off with a little overseas news, shall we? BBDO’s Parisian branch known as CLM BBDO has some new creative heads in tow, namely executive creative director Matthieu Elkaim as well as creative directors Benjamin Marchal and Olivier Lefebvre.

Elkaim has made his way around the Omnicom network during his 12-year career, which kicked off at TBWA\Paris, where he worked on efforts for AIDES among other clients before moving to DDB’s Parisian operation. At the latter agency, he served as European creative director for Lipton. Marchal and Lefebvre also spent time at DDB before joining up with CLMBBDO. The pair has worked on accounts including l’Equipe, Greenpeace, Audi, France Football, and Lipton as well over the years.