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Posts Tagged ‘Omino Gardezi’

We Hear: Leadership Shakeup at Syrup? (Updated: Yes)

All we’ve been told over the last few days is that they’re “out to lunch,” “traveling”,” etc. but we’re getting more and more word that Syrup founder/executive creative director Jakob Daschek and CEO/managing director¬† Omino Gardezi are no longer with the agency. Trying again today, we were told they were not in the office. Here’s a quick recap of tips:

From this morning: “10 am announcement at LBi/syrup CEO Omino Gardezi has resigned followed by sacking of creative director Jakob Daschek”

And previously:

“Syrup’s Omino Gardezi has been let go.”

“Syrups Jakob Daschek quits Syrup after Omino Gardezi got let go.”

From Wednesday: “Omino gardezi and Jakob Daschek CEO and ECD Syrup left LBI today”

“Syrup just got a lot smaller:)”

So, you get the point from our multiple tipsters. Daschek founded LBi-owned, New York-based Syrup in 2000 while also moonlighting as a director for RSA. Fellow native Swede Gardezi (pictured) partnered with said founder in 2002 at Syrup after serving as a creative management artist among other things. Check out a brief feature on the pair here.

Update: Sources familiar with the matter tell us yes, it’s true, following the aftermath of the Publicis Groupe buyout of LBi, there were “not attractive” options at Syrup, hence the departures of Dashcek and Gardezi.

 

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LBi Undergoes Leadership Shift

We’ve been hearing for well over a week that Syrup founding partner, CEO and president Rob Holzer was no longer with the LBi-owned shop and now the agency finally confirms the news. With Holzer leaving after 12 years to “pursue new opportunities within the industry,” Omino Gardezi (um, pictured) is being promoted to MD of Syrup while Jakob Daschek continues in his role as ECD.

On the LBi front, Frank Pedersen, formally the agency’s US COO, will now serve as CEO of the organization stateside while co-president Judith Carr will step into the role of US president of LBi and MD of the New York office. As we reported in September, Christian Anthony, formerly CEO and Jason Klein, formally co-president, have left and will now be pursuing new entrepreneurial opportunities.