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Posts Tagged ‘Omri Cohen’

Monday Morning Stir

-Bi-coastal prodco Anonymous Content has signed director Omri Cohen for commercial representation.

-The IAB Ad Operations Council and the Mobile Marketing Center of Excellence have released the document, ‘HTML5 for Digital Advertising 1.0.’ link

-Kansas City-based Bernstein-Rein has taken over for Atlanta’s Fitzgerald+CO as agency of record for Old Dominion Freight Line. The review lasted approximately six weeks.

-Various folks are reporting that YouTube is launching a paid subscription model for select channels as early as this week. link

-Walmart has launched a new national ad campaign to show us “the real Walmart” (one spot above, see more here and here).

-Draftfcb Canada, which counts offices in Toronto and Montreal has been named agency of record for Sun Life Financial. The agency’s first work for its new client is expected to launch later this year.

-Wal-Mart has reclaimed the top spot on the Fortune 500 list. link

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Austin Restaurateurs Speak on Behalf of Hot Dogs, Google Chrome

From LA-based agency GOOD/Corps and production company Green Dot films comes the story of two married hipsters, hot dogs and Google.

Upon opening their restaurant Frank in downtown Austin, Texas, entrepreneurs and “artisans of fine sausage” Jenn Northcutt and Daniel Northcutt sought the help of Google Spreadsheets, Docs, Maps and other fine products to ensure the success of their new restaurant. After all, in places like Chicago, “gourmet hot dog” joints flourish. But, outside of the Midwest, do enough wiener-lovers with a lack of respect for their health exist to support a mom and pop shop like Frank?

According to this spot, reviews on Google Places are portrayed to be both a catalyst for and a measurement of Frank’s growth over a short amount of time. But, a quick look at Yelp shows many more reviews than are on Google Places (currently at 568 reviews compared to 376). Does the spot’s director, Omri Cohen, make a compelling case for using Chrome over a different web browser? It seems that the Google products being displayed in this ad are available, at least for the most part, no matter what browser you’re using. Compare this to BBH’s heartwarming “Dear Sophie” spot from early May, and it seems that this is a better advertisement for Frank than it is for Chrome. In any case, consider a trip to Frank a necessity for SXSW next year. Credits after the jump.

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Nike Unites Behind Indian Cricket Team

If you haven’t heard, the Indian national cricket team recently won their sport’s World Cup. You probably didn’t care, as cricket is just baseball with more confusing rules, a lack of 500-foot homeruns and no steroid perjury trials. But this year, as ESPN carried coverage on its website and provided recaps on SportsCenter as well as Pardon the Interruption among other shows, there seemed to be an increased interest in the battle between India and Pakistan.

Well, Nike is doing its part to capitalize on the fanfare by teaming up with JWT Bangalore to knock out this ad just one day after India’s win. Directed by Green Dot Films’ Omri Cohen, the spot, called “United by Blue,” features shots of actual crowds watching the game as well as the celebration afterwards. We’re not sure if and when we’ll ever see real-time cricket excitement like this again. Oh wait, maybe 2015. Now can someone tell us the rules again? Credits after the jump…

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Thursday Odds and Ends

-Mullen Boston recruited art director Michael Arguello from Saatchi & Saatchi NY. He starts Monday.

-Yep, this should be one of the least amusing Oscars ever, and that’s saying a lot. link

-Publicis Groupe gets slapped with a $100 million gender discrimination lawsuit. link

-Facebook’s “Breakup Notifier” goes down? link

-Here’s a visual reference for how Netflix destroyed Blockbuster. link

-Who wants to rewrite Conan O’Brien‘s Twitter bio and achieve “fame and glory?” link

-Someone finally takes a look into Sara Lee’s odd, double negative slogan. link

-Keds is attempting to reach out to millenials. link

-Green Dot Films signed director Omri Cohen for U.S. commercial representation. link