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Posts Tagged ‘Padma Lakshmi’

And Now, a Quickfire Super Bowl Ad Q&A with an Agency ECD

Our pre-Super Bowl coverage continues, this time with a little insight from Tripp Westbrook, who’s actually not a character from Knots Landing, but in fact the partner/executive creative director at Dallas-based agency, Firehouse. Conjuring up the words of Padma Lakshmi, here’s a quickfire Q+A regarding the Big Game with Westbrook, who’s worked as a creative director at GSD&M  and an ACD at Fallon prior to Firehouse.

What ads you’re most looking forward to this year?
I’m trying to go into it with no expectations and just let them wash over me. Yes, I think that might be best.

Is the ever-increasing Super bowl ad cost really worth what’s now $4 million a spot?
Wow, that’s certainly a big number to try and get a return on. However, I think that for the right client with the right execution, it’s certainly possible to generate PR, and talk value, that far exceed the actual media cost. The value can get amplified even further if you leverage other digital/social assets to work hand in hand with it.

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Digitas Really Wants ‘Top Chef’ to Come to Boston

Well, it probably won’t make up for yet another Patriots Super Bowl fumble, but perhaps regular Padma Lakshmi sightings could bring some folks in Boston a little cheer. Digitas is trying to lure Lakshmi, head judge Tom Colicchio and the rest of the gang from Bravo’s Top Chef to film their tenth season in Beantown via a social media campaign called “You Gotta Try Boston.”

As you’d expect, the Digitas effort includes a Facebook site (nearly 600 likes and counting) where visitors are (obviously) raving and posting photos/links about Boston’s restaurants, dishes and the like. Of course, Twitter also comes into play and Digitas is asking folks to tweet about what makes Boston the best with the hashtags #topchef and #yougottatryboston. If you’re so inclined to join in on the conversation, go here.

Speaking to the site called, yes, Wicked Local, Digitas ECD Rob Rizzo says that the campaign idea was hatched a couple of weeks ago and regardless of the outcome, he hopes that some of the smaller, low-profile restaurants around town gain notice. We’re big fans of Top Chef, but to be honest, we’re not willing to go all in on a Boston season next year.