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Posts Tagged ‘Pat Harris’

Duncan/Channon Scares Up Laughs for DriveTime

San Francisco agency Duncan/Channon has a new campaign for client DriveTime, or “the number-one used car chain for the credit-strapped.” Building on last year’s “Rescued” campaign, the agency again called on the comedic directorial duo Adam & Dave from production company Arts & Sciences to entertain and inform you about the client’s services.

The first spot “Hold the Lemon” involves a bit of old-school freestyling and almost recalls Reno 911!:

Two more below.

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Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Y&R NY Celebrates ’5 Second Filmmaker’ for Dell

For the latest in the brand’s “Learning Meets Doing,” Y&R New York teamed up with Über Content and director Adam Gunser to create a mockumentary celebrating “5 Second Filmmaker” Marty Goldberg.

Goldberg is the (fictional) king of the the 5-second film, taking home the “Cinco” award year after year and employing “The Goldberg Method” while grooming his assistant and protege. Seemingly targeting the growing popularity of the short-format Vine, the mockumentary mostly seems to be trying too hard and its humor never really hits it mark and struggles to find a cohesive tone. Most of the time, the spot seems to be mocking Goldberg, but elsewhere seems to celebrate his working methods showcasing Dell technology. Also worth noting is that the brevity-mocking video feels long at 2:15. Goldberg could have done it in five seconds. Stick around for credits after the jump. Read more

Friday Morning Stir

geometry

-The WPP-owned entity that is now Geometry Global has appointed a new leadership team that includes:

  • Bruce Henderson, CCO, North America (previously Chief Creative Officer, North America, G2 Worldwide)
  • Eric Pakurar, CSO, North America (previously Executive Director, Head of Strategy, G2 USA)
  • Hugh Boyle, chief digital officer, Global and North America (previously Global Chief Digital Officer, OgilvyAction)
  • David Coppock, chief data and analytics officer, North America (previously Executive Director, Data and Analytics at G2 Worldwide)
  • Kevin Shelhamer, managing director, Geometry Global Chicago (previously EVP, Shopper Marketing at Geometry Global)
  • Kristen McCaney, director, communications and new business, North America (previously Associate Director, Integrated Solutions and Business Development at Geometry Global)

-FYI, One Show Interactive deadline to enter Q3 efforts is today. You can see who’s made the grade thus far here.

-Doner has promoted James Ward and Craig Conrad has been promoted to has been promoted to chief strategy and integration officer, and chief account leadership officer, respectively.

-Soft drink giant Coca-Cola is dividing its business into two units, Coca-Cola North America and Coca-Cola Refreshments. link

-The Buntin Group/Engauge alum Pat Harris has joined Myrtle Beach, SC-based The Brandon Agency as creative director.

 

Duncan/Channon Mines Dorky Humor for DriveTime

San Francisco agency Duncan/Channon have a new campaign for DriveTime that attempts to mine buddy comedies and old cop shows to make funny spots about buying a car with poor credit.

The two new spots, directed by Adam Brodie & Dave Derewlany, feature a team of two adorably dorky women (I’m intentionally avoiding the term “adorkable” here) driving around a homemade rescue vehicle. When the two see credit-crunched car shoppers they come to the rescue, bringing them to DriveTime where they can expect low-priced leases and loans despite poor credit. In one of the spots, the couple rescue a woman denied a car loan at a dealer; in the other it’s a man crammed into a packed bus who thinks he “can’t afford a car.” With DriveTime’s low-priced leases, he “can’t afford not to get a car” the two say at the same time.

Its brand of cutesy humor isn’t anything new, but it is kind of a fresh approach for selling this type of brand, usually populated by more downbeat messages about how you no longer have to let bad credit stand in your way. As such, the spots are welcome, even if one of them (“Keepin’ It Real”) falls flat on its face. “Next Stop Freedom” (featured above) is a little more successful thanks to an unexpected bit thrown in at the end. There’s potential for the approach to go places, and at the very least it moves away from the tired “Do you have bad credit?” opening spots we’ve all seen a million times. I’m interested to see where Duncan/Channon take this in the future. Credits and “Keepin’ It Real” after the jump.  Read more

Rihanna Makes Drinking Tap Water Somehow Look Sexy

Former 180 LA creative director Amir Farhang, who joined up with prodco Uber Content last fall, directs this latest round of spots supporting Droga5′s ongoing Tap Project for Unicef. The black & white ditty above stars music megastar Rihanna, who gets help from a smooth tune and a purposely corny VO. This latest clip, one of four in a “Celebrity Tap” campaign that also stars Taylor Swift, Vinnie Chase and someone named Selena Gomez (her clip is after the jump), comes with a contest where you can “win bottled tap water from the gilded faucets” of said celebs. Yum? Check out the Gomez’s chirpy spot and credits after the jump.

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