-As part of its brand overhaul, Chevys Fresh Mex tapped three Bay Area agencies for marketing duties. link

-Toronto agency John St.’s AOTY shortlist video submission is pure awesome. link

-Machete himself, Danny Trejo, stars in a new Lipton Brisk ad produced and directed by Mekanism (above).

-Razorfish launched a Super Bowl mobile campaign for Coors Light. link

-Congrats, American Airlines. You topped a list of the 15 most hated companies of 2010. link

-O&M/Bozell alum Patricia Cunningham has joined the Halo Group as SVP/client services.

-SKIL Power Tools named the Milwaukee office of Cramer-Krasselt its AOR. C-K will handle both creative and media buying/planning.

-CP+B hired sudden star, “Golden Voice” and soon-to-be Cleveland Cavaliers employee, Ted Williams for VO work on a Kraft Mac n’ Cheese spot. link

-Arnold NY was named AOR for hummus brand Tribe and food company, Veggie Patch.

-In case you missed our post about Dentsu America CEO Will Travis‘s bike race adventure, you can also keep tabs on his progress via his blog. link