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<title>Patrick Almaguer - AgencySpy</title>
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<item>
<title>Hardee&#8217;s Chicken Tenders Get a Personal Touch</title>
<description><![CDATA[<p><object width="500" height="375"><param name="movie" value="http://www.youtube.com/v/wt8bLoErkHg?version=3&amp;hl=en_US" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed type="application/x-shockwave-flash" width="500" height="375" src="http://www.youtube.com/v/wt8bLoErkHg?version=3&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>From the ever-prolific David&amp;Goliath comes the above advert for Hardee&#8217;s, seemingly the agency&#8217;s <a href="http://www.mediabistro.com/agencyspy/hardees-is-full-of-bologna_b21687">millionth</a> <a href="http://www.mediabistro.com/agencyspy/carl%E2%80%99s-jr-hardee%E2%80%99s-the-sexiest-names-in-fast-food_b16127">TV</a> <a href="http://www.mediabistro.com/agencyspy/carls-jr-highlights-turkeys-shortcomings_b19135">spot</a> <a href="http://www.mediabistro.com/agencyspy/carls-jr-highlights-turkeys-shortcomings_b19135">for</a> <a href="http://www.mediabistro.com/agencyspy/carl%E2%80%99s-jr-hardee%E2%80%99s-the-sexiest-names-in-fast-food_b16127">CKE Restaurants</a> since taking over the ad duties for the brand at the beginning of the year. Hey, when you have four CDs and two ACDs working on 30-second spots like this one, you&#8217;re bound to come up with an idea here or there, right?</p>
<p>This time around, Hardee&#8217;s is advertising its hand-breaded chicken tenders by introducing a character who made his own basketball shoes. Okay, so someone trying to hide that fact that he&#8217;s greatly impoverished by comparing his footwear to Hardee&#8217;s menu items might not be the morally correct person to target. But, he certainly is the easiest. Also, for those wondering if Hardee&#8217;s <em>actually</em> has someone on staff hand-breading chicken before it goes out customers, the announce states, &#8220;At Hardee’s, hand-breading our chicken tenders fresh and made to order makes them better, and that’s just the way it is &#8211; a sentiment that rings even more true with the introduction of the new Hand-Breaded Buffalo Chicken Tenders.&#8221; Surprising, but at Hardee&#8217;s, that&#8217;s &#8220;just the way it is.&#8221; Credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/hardees-chicken-tenders-get-a-personal-touch_b26194#more-26194" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Bob Marshall</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/hardees-chicken-tenders-get-a-personal-touch_b26194#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/hardees-chicken-tenders-get-a-personal-touch_b26194</link>
<guid isPermaLink="false">http://www.mediabistro.com/agencyspy/?p=26194</guid>
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<pubDate>Wed, 23 Nov 2011 11:12:51 +0000</pubDate>
</item>
<item>
<title>No Worries, Bikinis Still Remain in Carl&#8217;s Jr. Southern-Flavored Spot</title>
<description><![CDATA[<p><object style="height: 375px; width: 500px;"><param name="movie" value="http://www.youtube.com/v/aNy-LbszqNc?version=3&amp;feature=player_detailpage" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed type="application/x-shockwave-flash" width="500" height="375" src="http://www.youtube.com/v/aNy-LbszqNc?version=3&amp;feature=player_detailpage" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p>Yes, that does appear to be the guy who <a href="http://www.youtube.com/watch?v=5fv-Jd_GEtc" target="_blank">gets dissed</a> in that <strong><a href="http://www.mediabistro.com/Michael-Jordan-profile.html">Michael Jordan</a></strong> Hanes ad from last year, but now he&#8217;s the star of this latest Carl&#8217;s Jr. effort from David&amp;Goliath that promotes the chain&#8217;s &#8220;Made from Scratch&#8221; biscuits. The mustachioed stranger in the ad above emerges from the sand and interrupts some SoCal beach revelry with his over-exaggerated drawl and basketful of buttery treats. We guess his intrusion, though, is not as egregious as Carl&#8217;s Jr. actually trying to convince people that they make biscuits like those scrumptious ones from the south. Could we just <a href="http://www.mediabistro.com/agencyspy/olivia-munn-kareer-ride-jet-skis-devour-burgers-for-carls-jr_b17470" target="_blank">bring back Olivia Munn</a> already? Credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/no-worries-bikinis-still-remain-in-carls-jr-southern-flavored-spot_b25250#more-25250" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/no-worries-bikinis-still-remain-in-carls-jr-southern-flavored-spot_b25250#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/no-worries-bikinis-still-remain-in-carls-jr-southern-flavored-spot_b25250</link>
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<pubDate>Tue, 01 Nov 2011 14:01:05 +0000</pubDate>
</item>
<item>
<title>Hardee&#8217;s is Full of Bologna</title>
<description><![CDATA[<p><object width="500" height="350"><param name="movie" value="http://www.youtube.com/v/GazEklR559I?version=3&amp;hl=en_US" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed type="application/x-shockwave-flash" width="500" height="350" src="http://www.youtube.com/v/GazEklR559I?version=3&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>From David&amp;Goliath and production company Smuggler comes a new series of TV spots for Hardee&#8217;s fried bologna biscuit.</p>
<p>When D&amp;G <a href="http://www.mediabistro.com/agencyspy/cke-restaurants-welcomes-dg_b12164" target="_blank">first picked up</a> Hardee&#8217;s and Carl&#8217;s Jr.&#8217;s creative business at the beginning of the year, the agency seemed keen on using the brands interchangeably and <a href="http://www.mediabistro.com/agencyspy/carl%E2%80%99s-jr-hardee%E2%80%99s-the-sexiest-names-in-fast-food_b16127">continuing the sexy advertising</a> that the CKE-owned fast-food chains had used in the past. However, in June, we saw work for Carl&#8217;s Jr. take a more <a href="http://www.mediabistro.com/agencyspy/carls-jr-highlights-turkeys-shortcomings_b19135">silly (ridiculous) approach</a> for the brand&#8217;s turkey burgers. And, it seems with this latest round of spots, David&amp;Goliath is steering Hardee&#8217;s in a similar direction, albeit one that makes a bit more sense.</p>
<p>If there&#8217;s anyone that&#8217;s full of bologna (we guess), it&#8217;s rambling old guys who sit on lawn chairs and spout nonsensical tales to anyone who will listen. Pretty pun-laden, but is it anything compared to <a href="http://www.mediabistro.com/agencyspy/red-lobster-shows-its-human-crab-hunting-side_b21264">Red Lobster&#8217;s recent tagline</a>? Bologna sandwiches will fill you full of bologna, and that&#8217;s just the way it is. Two more spots and credits follow after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/hardees-is-full-of-bologna_b21687#more-21687" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Bob Marshall</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/hardees-is-full-of-bologna_b21687#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/hardees-is-full-of-bologna_b21687</link>
<guid isPermaLink="false">http://www.mediabistro.com/agencyspy/?p=21687</guid>
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<pubDate>Mon, 08 Aug 2011 13:02:14 +0000</pubDate>
</item>
<item>
<title>Carl&#8217;s Jr. Highlights Turkey&#8217;s Shortcomings</title>
<description><![CDATA[<p><object width="480" height="350"><param name="movie" value="http://www.youtube.com/v/I5335oai3qk?version=3&amp;hl=en_US" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed type="application/x-shockwave-flash" width="480" height="350" src="http://www.youtube.com/v/I5335oai3qk?version=3&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>What? A Carl&#8217;s Jr. spot without a <a href="http://www.mediabistro.com/agencyspy/carl%E2%80%99s-jr-hardee%E2%80%99s-the-sexiest-names-in-fast-food_b16127" target="_blank">hot woman being sexy</a> and doing hot sexy things vaguely related to fast food? It&#8217;s true, but don&#8217;t worry. The ever prolific David&amp;Goliath is back with yet another spot for Carl&#8217;s Jr./Hardee&#8217;s. This time around, turkeys replace the models because, well, Carl&#8217;s Jr. is selling turkey burgers now. Give them credit as we can&#8217;t think of any other fast food chain in the world that includes turkey burgers on its menu.</p>
<p>As you can see, turkeys can&#8217;t babysit. They also can&#8217;t declare war on terrorism, play &#8220;Stairway to Heaven&#8221; on a flying-v guitar or run a speakeasy. But, as Carl&#8217;s Jr. claims, they can make for good burgers. Yep, that&#8217;s pretty much the whole story. Credits and a turkey failing as a tattoo artist follow after the jump. Only five CDs on these.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/carls-jr-highlights-turkeys-shortcomings_b19135#more-19135" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Bob Marshall</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/carls-jr-highlights-turkeys-shortcomings_b19135#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/carls-jr-highlights-turkeys-shortcomings_b19135</link>
<guid isPermaLink="false">http://www.mediabistro.com/agencyspy/?p=19135</guid>
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<pubDate>Thu, 02 Jun 2011 16:45:12 +0000</pubDate>
</item>
<item>
<title>D&amp;G Finally Announces Creative Team for Carl&#8217;s Jr.</title>
<description><![CDATA[<p><a href="http://www.mediabistro.com/agencyspy/files/2011/03/blakechiat.jpg"><img class="aligncenter size-full wp-image-15518" title="blakechiat" src="http://www.mediabistro.com/agencyspy/files/2011/03/blakechiat.jpg" alt="" /></a></p>
<p>The Chiat ex-pats have officially taken their seats at David&amp;Goliath. A month ago, we <a href="http://www.mediabistro.com/agencyspy/chait-acds-split-for-dg_b14267" target="_blank">reported</a> that <strong><a href="http://www.mediabistro.com/Patrick-Almaguer-profile.html">Patrick Almaguer</a></strong> and <strong><a href="http://www.mediabistro.com/Blake-Kidder-profile.html">Blake Kidder</a></strong>, creatives on Activision, Nissan and Gatorade while at TBWA\Chiat\Day LA, (two times over) will serve as CW and AD, respectively, report to D&amp;G ECD Colin Jeffery and primarily work on the Carl&#8217;s Jr. account.</p>
<p>Prior to their return stint at Chiat in 2008, Almaguer and Kidder worked at Wieden + Kennedy Amsterdam, as copywriter and art director on accounts such as Nike, Coca-Cola and EA.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/dg-finally-announces-creative-team-for-carls-jr_b15516#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/dg-finally-announces-creative-team-for-carls-jr_b15516</link>
<guid isPermaLink="false">http://www.mediabistro.com/agencyspy/?p=15516</guid>
		<category><![CDATA[Agencies]]></category>
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		<category><![CDATA[Blake Kidder]]></category>
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<pubDate>Fri, 11 Mar 2011 10:57:15 +0000</pubDate>
</item>
<item>
<title>Chiat ACDs Split for D&amp;G</title>
<description><![CDATA[<p><a href="http://www.mediabistro.com/agencyspy/files/2011/02/patrick-almaguer1.jpg"><img class="alignleft size-full wp-image-14274" title="patrick-almaguer1" src="http://www.mediabistro.com/agencyspy/files/2011/02/patrick-almaguer1.jpg" alt="" /></a>Sources familiar with the matter confirm that associate creative directors <strong><a href="http://www.mediabistro.com/Patrick-Almaguer-profile.html">Patrick Almaguer</a></strong> and <strong><a href="http://www.mediabistro.com/Blake-Kidder-profile.html">Blake Kidder</a></strong> have left TBWA\Chiat\Day LA for the same titles at El Segundo-based David&amp;Goliath.</p>
<p>The creative team had worked at Chiat as ACDs since the summer of 2008  and were involved in efforts for Activision (<em>Guitar Hero</em>, <em>DJ Hero</em>, <em>Call of Duty</em>) as well as Gatorade and Nissan. The pair also had stints as instructors at Art Center College of Design. Almaguer (pictured) actually spent three years at TBWA\Chiat\Day LA as a copywriter before heading to Amsterdam to take on a similar post from 2007-8 at W+K. Kidder worked as an AD at W+K Amsterdam during the same time before eventually departing for LA to join the creative ranks at Chiat.</p>
<p><a href="http://blakekidder.wordpress.com/contact-info/" target="_blank"><em>Image</em></a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/chait-acds-split-for-dg_b14267#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/chait-acds-split-for-dg_b14267</link>
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		<category><![CDATA[People]]></category>
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<pubDate>Mon, 14 Feb 2011 13:38:09 +0000</pubDate>
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