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Posts Tagged ‘Patrick Condo’

Grammys Remind You That ‘The Whole World is Listening,’ But No Pressure or Anything

For the sixth consecutive year, TBWA\Chiat\Day L.A. is behind the ad campaign for CBS’ telecast of the Grammys, which airs on Feb. 10.

The new campaign, titled “#TheWorldIsListening” (because all campaigns require hashtags now), continues on the The Recording Academy’s quest to highlight somewhat younger musicians than in years past. Starting in 2011, when the Grammys shocked the country by bestowing the coveted Album of the Year award on Canadian indie band Arcade Fire, the awards show has benefited immensely in TV ratings by targeting a younger audience. That’s probably why in the first 60-second spot, “Anthem,” we get narration by Rihanna Cat Power and cameos from Skrillex, Taylor Swift, and the newly christened Snoop Lion.

Of the trio of new spots, the real winner is the above 30-second piece featuring blues-rock duo The Black Keys with narration by New Orleans blues legend, Dr. John. The Black Keys’ newest album, El Camino, is nominated for the prestigious Album of the Year award this time around. Considering it’s probably the Black Keys’ worst (as Arcade Fire’s worst, The Suburbs took home the award in 2011), it’s my odds-on-favorite to win big in 2013.

The campaign also features a web component dubbed the Grammy Amplifier, a something that a statement from Chiat says “has the potential to become a new platform for social musical discovery.” Watch one more spot starring Rihanna and view credits after the jump.

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Chiat LA Goes on Creative Promotion Spree

Our good pals at TBWA\Chiat\Day LA follow up their recent hire of Crispin alum Matt Bonin with several promotions within the creative department including the appointment of Olivier Rabenschlag as first-ever group creative director of Media Arts. The creative, who has been with Chiat LA for nearly three years, will still maintain his CD title for Activision, Infiniti and the Grammys.

During his time at the agency, he’s had his hand in “There’s a Soldier in All of Us,” the “MusicisLifeisMusic” campaign for the aforementioned awards show, the Nissan Leaf iAd and played a key role in Chiat LA winning the global Visa pitch. Apparently Rabenschlag is ahead of his time according to a statement from TBWA\Chiat\Day LA CCO Rob Schwartz, who says, “He lives two years ahead of all of us. Fortunately, he’s willing to share the future with those of us living here in 2011.”

In addition to Rabenschlag, Chiat LA promoted Becca Morton and Gage Clegg to GCDs on Pedigree, PUR and Visa Olympics, Patrick Condo and Bob Rayburn to CDs on Infiniti and last but not least, Goodby alum Will Hammond to global CD on Visa. Hammond, who joined TBWA\Chiat\Day LA in the fall of 2009, most recently served as U.S. creative director on the Visa account.