TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Patrick Conlon’

Y&R Resurrects NHL History in Time for Stanley Cup Playoffs

With the NHL playoffs looming, Y&R has launched the 2011 version of its History Will Be Made campaign, which like last year’s installment, will likely tug at hockey fans’ heartstrings. The 2010 effort, featuring legendary playoff moments from some NHL greats like Bobby Orr, was dubbed one of the most successful campaigns in the sport’s history, driving more than 302 million TV viewers to the 2010 Stanley Cup Playoffs, in turn making it the most watched in 36 years according to the NHL PR machine.

The first pair of spots will debut on March 13 during the broadcast of the Chicago Blackhawks vs Washington Capitals game and 20 additional spots will appear April 13, the first day of the playoffs, through the conclusion of the Stanley Cup Final with a new spot each day, highlighting a key moment from the previous night’s games.

Check out credits and the two other ads from the 2011 “History” launch  after the jump.
Read more

Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!

Y&R Fights Arizona Racial Profiling with Some of Their Own

In April, Arizona Governor Jan Brewer signed SB1070 into law, making “looking like an illegal immigrant” a searchable offense in her state. Despite drawing nationwide criticism for approving the controversial, racist law and for reallocating $10 million of federal money from education to border control, Brewer was reelected on Nov. 3. After a summer of protest and anger, Arizona is still using its law enforcement to racially profile Latinos in their state. Considering that Arizona used to be part of Mexico, this accounts for an awful lot of people being racially-profiled for as long as at least another one of Brewer’s terms in office.

In order to continue protesting the law, the Border Action Network teamed up with Y&R NY to help turn the racial-profiling back onto Governor Brewer. The Profile the Governor website adopts the governor’s methods of reasoning, concluding that if every Latino-looking person could be an illegal immigrant, then everyone blond, Caucasian woman could be the governor of Arizona. This includes random people on the street, Reese Witherspoon in Legally Blonde, and even Lindsay Lohan during her prison mugshot.

So, find a photo where you’re at your whitest and most blonde, upload it to the website and find yourself at the head of Arizona’s state government. Really, who can tell the difference?

Credits after the jump.
Read more

Y&R, NHL Done Asking Questions

It’s been quite an offseason for Washington Capitals captain and three-time Ted Lindsay award-winner, Alex Ovechkin. After the #1-ranked Capitals were upset in the first round of the playoffs, Ovechkin had to watch as the Chicago Blackhawks won their first Stanley Cup in 60 years. While he sat at home, Wrigleyville went wild, and for the next week the Stanley Cup traveled around Chicago, getting immensely sticky from all of the different kinds of alcohol that the drunk NHL Champions had poured into the trophy.

So, this year, Ovechkin has something to prove. Much like Y&R, which once told us that there are “no words” that can describe the feeling of winning a Stanley Cup, there are no words needed to describing how much Ovechkin and Montreal’s Mike Cammalleri want another shot at the NHL Championship. This year, they’ll get their shot.

Cammalleri’s spot and credits after the jump.

Read more