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Posts Tagged ‘Patrick Hardy’

Tierney Shares ‘Human Truths’ for TD Bank

Philadelphia-based agency Tierney just launched the follow-up to their “Bank Human” campaign for TD Bank,  with “Human Truths.”

“Human Truths” follows much the same vein as “Bank Human,” with four new, 30-second spots each pointing out a flaw with the inhumanity of most banks, and then positioning TD as the alternative. If you caught any of the “Bank Human” spots you know what to expect: someone enters a bland, generic looking bank with a problem and instead of helping to solve it the bank just gives the customer a logistical headache. It’s a straightforward, no-frills approach that speaks directly to TD Bank’s image as a customer-centric bank. The new spots tackle issues such as hold music, getting a new debit card (“Almost Magic,” featured above), running late, and maintenance fees.

“TD Bank’s focus is to create a very human and convenient banking experience,” explained Vinoo Vijay, chief marketing officer, TD Bank. “These new commercial spots speak to the pain points consumers too often face with their banks. They also highlight how TD’s approach to banking is different. This includes our unparalleled service and convenience, as well as our customer-first culture.”

The “Human Truths” campaign kicked off yesterday and will run through mid-August, with a strong presence on the four major networks in all scheduled markets. In addition to broadcast, the campaign will contain additional elements across digital, social media and PR. Stick around for “Maintenance Guy” and credits after the jump. Read more

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TD Vows to Put ‘Humanity’ Back in Banking, Offers Free Pens

With direct banking companies like Ally flourishing, banks that actually employee legions of customer service reps are finding it increasingly hard to compete. So, with the help of Philadelphia-based agency Tierney, TD Bank is boldly asserting that, yes, personal banking done face-to-face is superior to online banking.

Also, they are here to bribe you with free pens. Pens, like lighters, are things people always feel guilty buying, because it’s 2013 for chrissakes. We live in America. Pens and lighters should be free. Will people actually change their bank based on who offers pens? No, but TD isn’t expecting that. With their new integrated campaign, TD is instead saying one thing: “We get you.”

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TD Bank Gives Manhattan Passersby a Taste (and Touch) of the Woodlands

TD Bank, with the help of Philly agency Tierney and production company PRG, is offering some respite from the concrete jungle that is NYC with a new experiential campaign that touts the financial chain’s commitment to the woodlands. Don’t worry, the project’s not preachy or really self-aggrandizing. Instead, the parties involved have erected an interactive video wall at the TD Bank storefront on 14st and 5th Ave that lets passersby feign interaction with the forest and creatures within. How? By using a PRG Mbox, which serves as the video wall server that normally up until now been used for large-scale shows for the likes of Jay-Z and Spiderman: Turn Off the Dark. While curious folks get their touch on and “interact” with the woods, an LED ticker scrolls out habitat acreage preserved, in NYC landmark units, so everyone gets to oooh, aahh and get their learn on all at the same time.

In addition to the wall, Tierney and the rest of the gang have set up a pair of audio-enabled electronic viewmasters across Manhattan, from Columbus Circle to Union Square (with more to come), which allow those of you who are sick of the cityscape to peer into the forest. You have a few weeks to immerse yourselves as the viewmasters will be up through Nov. 11. If you’re interested, check out a footage clip after the jump along with credits.

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Finally, A Summer App for the Socially Inept

Do you find yourself unable to make engaging small talk during the summer months? Really, you do? Well, in that case, Philly-based PR/ad agency Tierney’s free mobile app could be perfect for you.

Summer Conversation Starters” features five location options where one might have a difficult time doing anything but complaining about the oppressive summer heat. Say, for example, you’re at a baseball game. As the press release suggests, ladies can use their new app to bat their eyes and the nearest hunky baseball stud and ask, “Is there a fourth base?” Say you’re at a water park surrounded by sunbathers who looks as though they need to be annoyed. Fire up the app and say, “Up to 80% of your lifetime sun exposure can take place before you reach 18.” Just like that, interesting conversation is generated…unless you get ignored.

The self-promotional campaign also features outdoor ads adorned with QR codes and copy that reads “Spread the word like SPF 50.” If you just want to download the app directly and put it to the test, you can do so here. Credits after the jump.

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Independence Blue Cross Sells Health Insurance to Generation Y

In Generation Y’s short time, they can be credited with a wealth of achievements. Among their accomplishments include Jackass, electing a black President, commenting anonymously on the internet and sort of caring about the environment. However, much of this Generation doesn’t have long-term health insurance. That’s where, evidently, Independence Blue Cross sets in.

Of course, Generation Y won’t accept buying health insurance right away. There’s still hope for universal health care, right? (No.) Well, as this spot from agency Tierney says, while you sit there idly on your couch watching TV with a friend, you never know what can happen. I mean, look at our ad protagonist. The guy didn’t move from his spot on the couch once, and he ended up married with three kids, a dog and a sweater.

Buy health insurance, kids, because you might wake up one day with a family and probably pretty bad health due to your inactive, couch-dwelling lifestyle.

Credits after the jump.

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