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Posts Tagged ‘Patrick Moore’

Taco 12 Pack Brings the Party

Forget the ad for a second. $10 for 12 tacos? That’s a deal…a really good deal. That can feed three totally stoned college kids watching every Lord of the Rings extended edition film back to back. That is for those kids driving mom’s minivan to the Taco Bell drive-thru after a night hotboxing the thing with their buddies while blasting Chiddy Bang‘s “The Good Life” with her windows rolled all the way down. That is for some wasted guy on the floor asking over and over again why Taco Bell doesn’t deliver before calling his buddy and offering him 50 bucks to get him the “Taco 12 Pack” and drive to his house with it.

Taco Bell knows that, during the commercial breaks on Adult Swim, they just have to emphasize the quantity of their deals next to a low price. Do the items of food outnumber the dollar amount? Good, it’s an ad then. The rest, well, is up to DraftFCB Orange County, and that means that wherever this guys takes his Taco 12 Pack, the party gets started. What else do you need to know? Credits after the jump.

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Sapporo’s ‘Legendary Biru’ Wins Best in Show at ROI Awards

Sapporo – Legendary Biru from CRUSH on Vimeo.

Speaking strictly from an American perspective, this spot for Sapporo from Dentsu Canada has it all. Samurai! Dragons! Beer! Any commercial that can combine all three automatically wins some sort of respect for the ad community. Of course, an advertisement that combines all three this well deserves worldwide accolades, which were given yesterday at the ROI Awards in Shanghai where “Legendary Biru” took home four awards including Best in Show. Oh, and did we forget about the giant sumo wrestlers? They’re huge!

Okay, yes, this advertisement does pretty much reinforce every Japanese stereotype ever in just over two minutes (except for ninjas). But, have you ever seen the brewing process look this cool? Odds are you have some weird friend who’s way too into home brewing to ever shut up about it. This person tells you every boring detail about the new lager they’re making, and you really don’t care, but you feign interest because you want some of the finished product. Now, imagine if a normally boring home brewing story started with, “So, I got a new oarsmen to tame my dragon duo after the last guy died.” See? It’s a lot more fun.

It’s a lot to ask for such care and creativity to be out into the next Budweiser or Miller campaign, Japan’s longer and more interesting national history aside. But, the best part of “Legendary Biru” is that it will make you consider ordering a Sapporo the next time you see it on a beer list. Production companies Crush and Sons and Daughters went all out on this spot, and we hope to see further collaborations from the two in the future.

Full credits after the jump
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