Eric Silver and company at Amalgamated continue to push their vodka client Ultimat, which is housed under the Patron Spirits umbrella. After taking its “Social Life Audit” several months ago, Amalgamated has now provided us with this interesting outdoor effort aimed at white collar pros in NYC and Chicago who apparently work nonstop and could use a booze break. The parties behind the campaign employed actual window-washers (hence the name) and snazzed them up to a bit in order to relate, we suppose, to the corporate workforce and send them a message in the process. How’s that for selling a happy hour. At least it looks like mission accomplished. Credits after the jump.
Posts Tagged ‘Paul Aaron’
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In Paul Aaron‘s case, it probably feels flattering to be hunted down. That’s what appears to have happened to the former CP+B executive interactive producer, who has now joined up with Eric Silver & Co. at Amalgamated. Silver, in fact, says in a statement, “I have been stalking Paul since my arrival at Amalgamated. In addition to his prowess in the space, he also happens to be a really nice guy. Paul perfectly exemplifies the ‘best in class’ philosophy that makes Amalgamated who we are.”
Aaron will now assume the role of director of interactive at New York-based operation, which counts clients including Ben & Jerry’s, CarMax, Coca-Cola, MSG Networks and Qdoba. He of course will working alongside CCO Silver, who joined up with Amalgamated last September. As for Aaron, during his nearly four years at Crispin, he managed digital on accounts such as VW, Burger King, Domino’s and Coke Zero. Prior to CP+B, Aaron was a lead interactive producer at Carmichael Lynch.