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Posts Tagged ‘Paul Forsyth’

Doner Takes on Youth Homelessness for Bellefaire JCB

Today Doner launched an integrated campaign on behalf of Bellefaire JCB, “an innovative organization that provides exceptional care, education, and advocacy to enhance the emotional, physical and intellectual well-being of children, young adults and families” to raise youth homelessness awareness.

The centerpiece of that campaign is “Take A Closer Look,” a series of faceless figures set up across Greater Cleveland, each wearing a sweatshirt describing the reason for their homelessness as a way to communicate the message that homelessness is not a choice, and that young people are driven to homelessness by forces beyond their control. For example, one of the shirts reads “My dad kicked me out of the house because I’m gay,” while another says “My mother’s boyfriend hurts me.” A sticker on the floor in front of each figure further describes the situation and offers ways to help. The campaign also includes TV and radio PSAs, social media and print components. Stick around for credits after the jump. Read more

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Wednesday Odds and Ends

-After working with agencies on a project basis, Fuhu, which makes the Nabi Android tablet for children and has been named “fastest growing company in America” by Inc., has appointed Draftfcb L.A. as its first AOR.

-As it gets set to open its doors in Canada, upscale retailer Nordstrom has chosen DDB Canada as its Canadian AOR. Omnicom Media Group, meanwhile, will handle media buying/planning.

-New York-based prodco Savage has opened up shop in L.A. with executive producer Jay Shapiro leading operations.

-Former OMD CEO Alan Cohen, along with fellow alums Jonathan Haber, Trevor Guthrie and Marc Simons, have opened up a new bi-coastal agency called Giant Spoon. The new agency  will remain independent with a minority investment by Omnicom Media Group, which will serve as a strategic partner.

-Joost Dop, who most recently served as COO of Team HSBC for WPP, has joined Project: Worldwide as CEO, EMEA.

-So why are talented creatives leaving your “shitty agency?” Well, perhaps you won’t find a better explanation than this. link

-Let’s wind down the day with a little “awww” courtesy of Vitro’s new spot for Petco (above).

-Doner has promoted a handful of staffers to the VP, brand leader post including Karen Cummings, Jaclyn DiCicco, Beth Ellis, Jamie Heberling and Josh Huling. On the creative front, Paul Forsyth, Jason Jakubiak, Cherie Meyers and Laura Owen have all been promoted to VP/CD.