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Posts Tagged ‘Paul Jutras’

Red Urban, Volkswagen Tell the Story of a Still-Running 1955 Beetle

When they stumbled upon archival pictures of a man and his 1955 Beetle, Volkswagen Canada and Toronto-based agency Red Urban realized they had a story to tell. As it turns out, that story is pretty amazing. They tracked down the man in the photo, Paul Loofs, who has driven the car around the world three times. Amazingly enough, that car is still running.

So Volkswagen Canada and Red Urban teamed up with Academy-nominated director Hubert Davis to tell his story in an (approximately) 30-minute documentary film. That documentary, Once More, The Story of VIN 903847, premiered on Discovery Channel and Bravo in January and is featured above (not a bad way to spend a lunch break). It tells the story of Loof’s unlikely, low-budget solo treks around the globe, which included many obstacles and unexpected, fortuitous events. Loofs eventually sold the car back to Volkswagen for use in an advertising campaign. A man named Emmanuel Thuillier bought the car and tracked down Loofs on the Internet, then surprised him by reuniting him with the vehicle for the first time since 1967.

“We feel that it really speaks to our fans, not only reinforcing the emotional connection so many people have to the brand, but celebrating the truly remarkable stories that so many of our owners have. It is not so much about a single car, although this Beetle is remarkable, it is more about how one car connects so many different people and their experiences, proving itself as The People’s Car,” said Volkswagen Brand Marketing manager, Lynne Piette. The documentary will continue to air on Discovery Channel and Bravo until February, with the following showtimes:

Bravo
Saturday February 22nd at 1PM
Discovery
Sunday February 16th at 8:30AM
Sunday February 23rd at 6:30AM
Friday February 27th at 6:30PM
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The Volkswagen Jetta is Like Fresh Meat or Something

From Toronto-based agency Red Urban comes the above spot for Volkswagen Canada, which tells car-buying consumers that the 2013 Jetta is as fresh as fresh meat. You know, fresh as in hip or cool, while being fresh as in new and edible for consumption, like steak that isn’t old.

To be honest, it seems that Red Urban was just wondering if it would be possible to dangle cars behind a butcher’s counter like slabs of steak that Rocky would punch. Red Urban ECD Christina Yu says, ““The big challenge was to hang the cars so that they would sway a little. To accomplish the stunt, we removed the engine, transmission and fluids from both vehicles to reduce the overall weight.” Hey, look, it is possible, and here’s the making-of video to prove it:

The agency settled on Castle Loma, a historical castle in Toronto, as the shooting location for the spot, because it’s large enough to dangle two cars from its ceiling. Yes, they apparently have castles in Canada. The more you know, right? Credits after the jump.

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