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Posts Tagged ‘Paul Malstrom’

Let’s Take a Moment to Mourn the Loss of an Ad Star, Promote Animal Awareness

There once was a dog named Phoebe, and from the looks of quotes below, she had quite an effect on the agency world. Hey, it’s Friday and the industry (as well as us) are in or will be in Austin this weekend, so cut us some slack. Anyhow, we lament the loss of an apparently prolific pet, which has appeared recently in ads for Nissan and Milwaukee’s Best.

“Over the past 9 years Phoebe was a mainstay at agencies including TBWA\Chiat Day in LA, and Mother, Y&R and most recently Deutsch in NY. A full breed Papillion, and owner of Deutsch NY’s Director of Art Production Helen O’Neill, she passed away on Tuesday, March 6th. In addition to her work at the office, Phoebe was also a part time model, appearing in ads for Nissan and Milwaukee’s Best, she also graced the cover of Creativity with her bosses from Mother in 2008.

Phoebe’s unexpected passing came from ingesting something laced with poison off of the streets of NYC.

In honor of her contributions to making the workplace a better place for all, and to help other unfortunate animals in our area, we will be hosting a fund raiser for the ASPCA at Il Bagatto on Thursday March 15th.

We asked a few of her employers to share with us a few words:

- Greg DiNoto (CCO Deutsch NY): “Phoebe had brains and beauty and never met an ad she wasn’t afraid to take a piss all over.”

- Rob DeFlorio (Former Partner Mother NY): “Phoebe was the ideal employee at Mother…A good listener that didn’t say too much”

-Val DiFebo (CEO Deutsch NY): “Phoebe roamed the Deutsch halls happily, making people smile. She’ll be missed”

-Lee Clow (Chairman and Global Director TBWA\Worldwide):  “Little Phoebe – I’ll never forget those ears. What a cutie!

-Rob Baird (CD Mother): “Phoebe had such an infectious spirit and energy. She was definitely opinionated and particular, but I think everyone respected her for that. If she liked something you were doing, you knew you’d cracked it.

-Rich Kolopeaua (CD Deutsch – followed Phoebe from Y&R): “I think Phoebe was more interested in art directors than actual work.

-Paul Malstrom (Parther Mother) : “Phoebe started as an intern at Mother, but already within a year she got promoted to Action Team Squad Leader as well as Head of Security. Her rise in the ranks were completely on her own merits, although I think her charm, and beautiful hair had something to do with it as well.  I will miss her very much.”

-Alain Sylvain (Strategery at Sylvain Labs): “Phoebe made work feel like home”

-Allon Tatarka (CD mother): “There are many reason’s why Pheobe’s immense talents were wasted in advertising. Not least of which being that she was a dog, and her main talents were being fluffy and eating tiny bits of kibble. She was, however, our strongest Strategist.”

With the loss of Phoebe, Madison Ave has launched a charity in her memory and, yes, created an email address for her to send your thoughts.

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Hershfield Promoted to GCD at Mother

There’s a reason why Bobby Hershfield is all smiles judging by his headshot as the four-year Mother employee has been promoted to group creative director at the agency’s New York office. During his tenure at Mother, Hershfield has worked on accounts including J&J, Target, Sweet ‘N Low and Tanqueray. Prior to joining the Mother-ship, the creative spent two years at Ogilvy and worked on IBM and Yahoo and spent nine years at W+K before that. In a statement, his boss, Mother founding partner Paul Malmstrom, says “Bobby has been one of the fine ingredients in the Mother pancake we haven’t talked that much about. From today, we add an additional teaspoon of Hershfield, and smile.” Yeah, we get the “smile” part.