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Posts Tagged ‘Paul Minor’

Thursday Odds and Ends

-Hamburg-based skin care brand Beiersdorf, the owner of Nivea among other products, has had a busy day. First off, its lead global creative agency Draftfcb appointed Constantin Kaloff as global ECD on the brand and second, Beiersdorf has shifted North European media duties from Carat to MEC.

-Barbarian Group offers its brief, amusing take on W+K’s new Facebook spot. link

-Logan & Sons , the live-action unit of bi-coastal prodco Logan has added directors Emily Kai Bock, Paul Minor, Hauke Hilberg, Jens Gehlhaar and Luke Gilford to its roster.

-Following his seemingly lackluster debate performance last night, President Obama ups his game on Twitter. link

-In case you missed, here’s your list of 2012 MIXX Awards winner, which included the likes of RPA. link

-And now, let’s enjoy a little “Party Traning” from Swedish fashion brand, Björn Borg (above). link

-USA Today enlists the services of comScore to aid in online ad measurement. link

-WestJet and TBWA\Canada have parted ways. link

 

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Nike+, Music Run UK Pop Star

From agency AKQA and prodco The Cartel comes a new spot for Nike+, starring young UK pop sensation Ellie Goulding and a remix of her debut single, “Under the Sheets.” Maybe I’m just a little old-fashioned with my exercise regimen, but are people actually jogging to dubstep remixes these days?

The spot follows Goulding during an international tour that makes stops in London, New York and Los Angeles, tracking her route using Nike+ and iPod technology. Similar to LCD Soundsystem’s 2006 opus for Nike and iTunes, “45:33,” Goulding is releasing a 30-minute mixtape called “Run into the Light,” now available exclusively on iTunes. As we’re told in the announce, the mixtape “works seamlessly as a 30-minute running aid, with peaks and troughs that sync perfectly into the rhythm of a run to help inspire the listener to run better than ever before.”

This spot also seemed somewhat familiar to us, at least in concept,  as it looks like an in-house project from Nike Sportswear we saw last Novemember that documented the workout of Brooklyn resident and Ra Ra Riot cellist, Alexandra Lawn. Maybe it’s just the use of an attractive young female musician jogging around an urban environment, but we can imagine Nike+ seeing the Sportswear spot and telling AKQA, “Do something like that,” to which AKQA responded, “We’ll do better.” Credits after the jump.

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