TVNewser Show TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Paul Plew’

Monday Odds and Ends

-In an effort to revamp its digital operations and expand its U.S. presence, Stockholm-based integrated production company Acne has hired Jesper Palsson as CEO of its L.A.-based office. link

-Las Vegas-based agency SK+G has formed SK+G Asia Pacific, which will be based in Hong Kong.

-Carmichael Lynch and Moxie Pictures director Martin Granger take us inside the Tempur-Pedic “Innovation Lab” with two new spots (one above, second one here).

-As you may have read, following a “formal agency review,” McCann NY has taken over U.S. advertising duties on tequila staple Jose Cuervo, which as of today, is shifting over from Diageo to Jersey City-based spirits importer, Proximo. Gotham Direct, meanwhile, will handle media efforts for JC.

-So, is it the end of days for Blackberry (once again)? link

-The American Advertising Federation has announced its new board leadership for 2013-2014 including chair Wendy Clark, SVP/ Global Sparkling Brand Center, Coca-Cola. link

-Looking for some summer reading ideas from C-suite folks? Read a list after the jump if interested.

-Bi-coastal post-production shop NO6 has added editor Paul Plew to its roster. link

Read more

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Volkswagen, Deutsch Race Cars Against Fast-Talkers, Rubik’s Cubes

To prove the speed of VW cars, Deutsch asks people who know the meaning of “fast” to co-star in their latest TV spots. Four YouTube sensations—a Rubik’s Cube wizard, a beatboxer, a speed reader, and a lightning-finger guitarist—accompany Eric Norris (son of Chuck) around a race track, aiming to complete tasks in their various skill sets before the VW cars complete a lap.

Granted, it’s far easier for a car to get around a track than for a vulnerable human to read the Gettysburg address while in said screeching, speeding car. The race might not have been very fair. But, these spots are still fun, and the quickness of the VWs is nothing to scoff at. Also, can we pause for a second to appreciate “speed cuber” Anthony Brooks, who can solve a Rubik’s cube with one hand (above)?! I can’t even look at a Rubik’s cube, knowing that as soon as I touch it I will be met with total frustration and humiliation.

Deutsch did well by choosing Internet-famous individuals with awesome, unusual talents. Their presence gives us the impression that VW cars aren’t just fast, they’re original and inventive, too.

Credits and more spots from the campaign after the jump.

Read more

W+K, EA Employ Turtle, Johnny Drama in ‘Need for Speed’ Effort

Seven seasons in, and HBO’s Entourage still seems to have some marketing strength behind it. In one corner, you have EA Games’ Need for Speed, the most successful (and prolific) racing videogame  franchise in history that’s set to have a new installment, Hot Pursuit, released on Nov. 16. In the other corner are a pair actors whose fame comes from portraying two of the most annoying characters in the history of televised fiction. Thanks to Entourage and the inaccurate interpretation of Hollywood douchebaggery as “kind of cool,” we now have the lame spokesbros of what is sure the be one of the most highly rated video games of the year.

Of course, if W+K Amsterdam opted (or had the budget) for Entourage‘s two biggest breakout stars, Adrian Grenier and Jeremy Piven, it would be hard take our “loser by day, hero by night” subjects seriously as valets. Then again, we do know Kevin Dillon as “Johnny Drama,” the untalented brother of a Hollywood star who will take any role he can get. We also know him as Matt Dillon‘s less-talented brother, who has no problem picking up his trademark shades and playing a “renegade cop.” We know Jerry Ferrara only as “Turtle,” the hip-hop speaking fat guy who looks pretty good since dropping the weight. Only through the miracle of videogames could these guys really have a shot at being famous, and even then it would only be their online screen names that people know.

In this sense, W+K has it right: no one would think either of these guys has any sort of rebellious alter ego capable of winning an illegal street race or a high-speed chase. We just wonder if Dillon and Ferrara are wise to the joke.

Credits and two more spots with a bit more acting after the jump:

Read more