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<title>Paul Plew - AgencySpy</title>
<link>http://www.mediabistro.com/agencyspy</link>
<description>Inside Your Agency. Deep Inside</description>
<copyright>Copyright 2013</copyright>
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<title>Volkswagen, Deutsch Race Cars Against Fast-Talkers, Rubik&#8217;s Cubes</title>
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<p>To prove the speed of VW cars, Deutsch asks people who know the meaning of “fast” to co-star in their latest TV spots. Four YouTube sensations—a Rubik’s Cube wizard, a beatboxer, a speed reader, and a lightning-finger guitarist—accompany <strong><a href="http://www.mediabistro.com/Eric-Norris-profile.html">Eric Norris</a></strong> (son of Chuck) around a race track, aiming to complete tasks in their various skill sets before the VW cars complete a lap.</p>
<p>Granted, it’s far easier for a car to get around a track than for a vulnerable human to read the Gettysburg address while <em>in </em>said screeching, speeding car. The race might not have been very fair. But, these spots are still fun, and the quickness of the VWs is nothing to scoff at. Also, can we pause for a second to appreciate “speed cuber” <strong><a href="http://www.mediabistro.com/Anthony-Brooks-profile.html">Anthony Brooks</a></strong>, who can solve a Rubik’s cube with one hand (above)?! I can’t even look at a Rubik’s cube, knowing that as soon as I touch it I will be met with total frustration and humiliation.</p>
<p>Deutsch did well by choosing Internet-famous individuals with awesome, unusual talents. Their presence gives us the impression that VW cars aren’t just fast, they’re original and inventive, too.</p>
<p>Credits and more spots from the campaign after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/volkswagen-deutsch-race-cars-against-fast-talkers-rubiks-cubes_b35567#more-35567" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Ella Riley-Adams</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/volkswagen-deutsch-race-cars-against-fast-talkers-rubiks-cubes_b35567#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/volkswagen-deutsch-race-cars-against-fast-talkers-rubiks-cubes_b35567</link>
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		<category><![CDATA[Brands]]></category>
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		<category><![CDATA[Deutsch]]></category>
		<category><![CDATA[Amir Qureshi]]></category>
		<category><![CDATA[Andrew Tracy]]></category>
		<category><![CDATA[Anthony Brooks]]></category>
		<category><![CDATA[Audrey Jersin]]></category>
		<category><![CDATA[Ben Looram]]></category>
		<category><![CDATA[Bryan Clurman]]></category>
		<category><![CDATA[Chris Woods]]></category>
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		<category><![CDATA[Darrin Ball]]></category>
		<category><![CDATA[Donna Ko]]></category>
		<category><![CDATA[Douglas Van Praet]]></category>
		<category><![CDATA[Eric Brodeur]]></category>
		<category><![CDATA[Eric Norris]]></category>
		<category><![CDATA[Evan Guidera]]></category>
		<category><![CDATA[Gabriela Farias]]></category>
		<category><![CDATA[Jason Clark]]></category>
		<category><![CDATA[Jay Nierenberg]]></category>
		<category><![CDATA[Jeff Sayen]]></category>
		<category><![CDATA[Jeffrey Blish]]></category>
		<category><![CDATA[Jerome Austria]]></category>
		<category><![CDATA[Joe Ross]]></category>
		<category><![CDATA[Julian Smith]]></category>
		<category><![CDATA[Kacey Hart]]></category>
		<category><![CDATA[Kate O’Connor]]></category>
		<category><![CDATA[Kristie Weston]]></category>
		<category><![CDATA[Mark Hunter]]></category>
		<category><![CDATA[Matt Ian]]></category>
		<category><![CDATA[Matthew Pollock]]></category>
		<category><![CDATA[Michael Kadin]]></category>
		<category><![CDATA[Michael Raimondi]]></category>
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		<category><![CDATA[Mitchell Amundsen]]></category>
		<category><![CDATA[Nick Cafiero]]></category>
		<category><![CDATA[Paul Plew]]></category>
		<category><![CDATA[Phillip Detchmendy]]></category>
		<category><![CDATA[RJ Wicks]]></category>
		<category><![CDATA[Scott Clark]]></category>
		<category><![CDATA[Steve Kuzumchak]]></category>
		<category><![CDATA[Tom Else]]></category>
		<category><![CDATA[Tony Joo]]></category>
		<category><![CDATA[Vic Palumbo]]></category>
		<category><![CDATA[Victoria Guenier]]></category>
		<category><![CDATA[Winston Binch]]></category>
<pubDate>Tue, 03 Jul 2012 11:55:07 +0000</pubDate>
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<title>W+K, EA Employ Turtle, Johnny Drama in &#8216;Need for Speed&#8217; Effort</title>
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<p>Seven seasons in, and HBO&#8217;s <em>Entourage</em> still seems to have some marketing strength behind it. In one corner, you have EA Games&#8217; <em>Need for Speed</em>, the most successful (and prolific) racing videogame  franchise in history that&#8217;s set to have a new installment, <em>Hot Pursuit</em>, released on Nov. 16. In the other corner are a pair actors whose fame comes from portraying two of the most annoying characters in the history of televised fiction. Thanks to <em>Entourage</em> and the inaccurate interpretation of Hollywood douchebaggery as &#8220;kind of cool,&#8221; we now have the lame spokesbros of what is sure the be one of the most highly rated video games of the year.</p>
<p>Of course, if W+K Amsterdam opted (or had the budget) for <em>Entourage</em>&#8216;s two biggest breakout stars, <strong><a href="http://www.mediabistro.com/Adrian-Grenier-profile.html">Adrian Grenier</a></strong> and <strong><a href="http://www.mediabistro.com/Jeremy-Piven-profile.html">Jeremy Piven</a></strong>, it would be hard take our &#8220;loser by day, hero by night&#8221; subjects seriously as valets. Then again, we do know <strong><a href="http://www.mediabistro.com/Kevin-Dillon-profile.html">Kevin Dillon</a></strong> as &#8220;Johnny Drama,&#8221; the untalented brother of a Hollywood star who will take any role he can get. We also know him as <strong><a href="http://www.mediabistro.com/Matt-Dillon-profile.html">Matt Dillon</a></strong>&#8216;s less-talented brother, who has no problem picking up his trademark shades and playing a &#8220;renegade cop.&#8221; We know <strong><a href="http://www.mediabistro.com/Jerry-Ferrara-profile.html">Jerry Ferrara</a></strong> only as &#8220;Turtle,&#8221; the hip-hop speaking fat guy who looks pretty good since dropping the weight. Only through the miracle of videogames could these guys really have a shot at being famous, and even then it would only be their online screen names that people know.</p>
<p>In this sense, W+K has it right: no one would think either of these guys has any sort of rebellious alter ego capable of winning an illegal street race or a high-speed chase. We just wonder if Dillon and Ferrara are wise to the joke.</p>
<p>Credits and two more spots with a bit more acting after the jump:</p>
<p> <a href="http://www.mediabistro.com/agencyspy/wk-ea-employ-turtle-johnny-drama-for-need-for-speed-effort_b9527#more-9527" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Bob Marshall</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/wk-ea-employ-turtle-johnny-drama-for-need-for-speed-effort_b9527#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/wk-ea-employ-turtle-johnny-drama-for-need-for-speed-effort_b9527</link>
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		<category><![CDATA[Campaigns]]></category>
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		<category><![CDATA[Gaming]]></category>
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		<category><![CDATA[Adrian Grenier]]></category>
		<category><![CDATA[Alex Nicholls]]></category>
		<category><![CDATA[Alex Nicholls –Lee]]></category>
		<category><![CDATA[Alison Maclean]]></category>
		<category><![CDATA[Anthony Hardwick]]></category>
		<category><![CDATA[Barrie Williams]]></category>
		<category><![CDATA[Dinah Rodriguez]]></category>
		<category><![CDATA[Edu Pou]]></category>
		<category><![CDATA[Eric Quennoy]]></category>
		<category><![CDATA[Erik Verheijen]]></category>
		<category><![CDATA[Evelien Schenkkan]]></category>
		<category><![CDATA[Gregg Clampffer]]></category>
		<category><![CDATA[Jackie Kelman Bisbee]]></category>
		<category><![CDATA[Jeremy Piven]]></category>
		<category><![CDATA[Jerry Ferrara]]></category>
		<category><![CDATA[Jesse Long]]></category>
		<category><![CDATA[Kells Jesse]]></category>
		<category><![CDATA[Kevin Dillon]]></category>
		<category><![CDATA[Kimia Farshidzad]]></category>
		<category><![CDATA[Kirk Johnsen]]></category>
		<category><![CDATA[Lara Ramirez]]></category>
		<category><![CDATA[Mark Bernath]]></category>
		<category><![CDATA[Mathew Jerrett]]></category>
		<category><![CDATA[Matt Dillon]]></category>
		<category><![CDATA[Paul Plew]]></category>
		<category><![CDATA[Rob Watzke]]></category>
		<category><![CDATA[Ryo Kinno]]></category>
		<category><![CDATA[Sanne van Hecke]]></category>
		<category><![CDATA[Sean Vij]]></category>
		<category><![CDATA[Valerie Romer]]></category>
<pubDate>Mon, 01 Nov 2010 16:46:10 +0000</pubDate>
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