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Posts Tagged ‘Paul Riccio’

Grok Introduces AZO Bladder Control

Independent advertising agency Grok is launching a new campaign for AZO Bladder Control featuring a national television ad and digital, which will roll out May 19th.

The 15-second spot is relatively straightforward, utilizing light humor in the form of three women mapping out bathroom locations before leaving the house. While not exactly a joy to watch, it’s short and to the point,  playing off the idea that bladder control issues can cause anxiety over the need to run to the rest room. It also introduces the product as a “safe, drug free” method of bladder control and gels with the “Go Less. Worry Less.” tagline.

“We wanted the campaign to speak to women who face this issue and who are not ashamed to take control,” explained Jane Wadler, senior vice president of marketing at i-Health. Stick around for credits after the jump.

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Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Thursday Odds and Ends

-The Martin Agency has invested in 80amps, a Richmond-based incubator founded by Eric Martin, a co-director of the Galant Center for Entrepreneurship at UV’s McIntire School of Commerce., that focuses on building brands, products, services and the technologies that enable them.  The Martin Agency investment amount is undisclosed.

-L.A.-based indie agency Mistress, which also works with clients including Jagermeister, has been tapped to team up  with Ubisoft on a campaign launch for the latter’s  Assassin’s Creed IV:  Black Flag. The campaign is set to launch in the fall of 2013 and the game itself will be available on Oct. 29.

-D.C.-based Bully Pulpit Interactive, a full-service agency which was created by the digital folks behind Barack Obama‘s 2008 campaign, have added Lauren Miller to its roster. Check out a statement regarding Miller’s arrival  from Senator Elizabeth Warren after the jump.

-Former JWT Dubai CD Chris Robertson has joined up with El Segundo, CA-based David&Goliath as digital creative director.

-Commercial director Paul Riccio, who’s helmed spots for clients including Verizon, McDonald’s and Citibank and is on the roster at Sandwick Media, has released a Sundance short called Space Cadet (trailer above, see full short here).

-Fresh off of taking over the Maaco biz, Santa Monica-based Pitch has opened a new unit dubbed Bicep Productions, which the parties involved tell us “means full access for rush jobs, significant cost reductions against comparable outside production studios.” The leads include director/producer Kevin Berlandi, senior editor Peter Judson and motion graphics/CG designer, Terry Politis.

- San Francisco-based MUH·TAY·ZIK | HOF·FER has hired Wexley School for Girls alum Stevan Chavez as art director.

-Online music distributor TuneCore has added Tamra Lichtman, who’s worked with brands including Clorox and Evian, as its new chief marketing officer.

 

 

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