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Posts Tagged ‘Paul Yacono’

Could the New Myspace Really Be Cool? We’re Almost Convinced

I’m sitting in Salt Lake City Airport, shocked at the number of people wearing flip flops, and I want nothing more than to be in Myspace’s fun room of young, beautiful artists grabbing at one another amidst fluorescent confetti. Their instruments and skateboards may be breakable but they are not. They smash faces and tangle limbs and fall on the floor, but this video gives us the sense that these fiery singers, models, DJs, and rappers will never flame out.

After Justin Timberlake’s reboot, can the same be said for Myspace (capital S begone)? We weren’t sure the social network could drag itself away from obsolescence, but this spot seems to be doing just that, and with a bang. If Myspace is a room filled with the likes of DIIV, Iggy Azalea, Pharrell Williams, Sky Ferreira and Schoolboy Q, then it is anything but irrelevant. If you don’t know those names, you better learn them. And check out the new Myspace while you’re at it; it seems to be the cool thing to do.

Credits and MySpace announce note after the jump.

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Mediabistro Event

“Vine: Create Quick Social Video to Market Your Brand” Webcast

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place tomorrow, June 19 from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register today.

Guy Behind ’1000 Memories’ Returns with ‘Shoebox’ App

Rudy Adler, who you might remember from his days as a copywriter at W+K Portland (where he last helped create the Levi’s “Go Forth” campaign), has launched a follow-up to his rather interesting labor of love, “1,000 Memories.” The sentimentality remains, though Adler and a crew of his old W+K collaborators are now moving from online to mobile with the launch of “Shoebox,” which turns your smartphone into a social photo scanner that lets you scan traditional photos and share them with your loved ones, strangers at a bar, or whomever you please.

Adler tells us, “There are trillions of photos out there, waiting to be shared with friends and family, but getting them online has traditionally been difficult and time-consuming. By putting a scanner in people’s pockets, we hope to change that and make it incredibly easy and social for people to digitize and share artifacts from their pasts.” Check out of the video above that explains things and download the app here if you so choose. Credits after the jump.

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