-Boston-based agency allen & gerritsen has been appointed as agency of record for Blue Cross Blue Shield of Massachusetts. link

-180 Amsterdam and director Minivegas have joined forces to help promote Sony horror-centric game The Last of Us (sorry, autoplay shut it down, go here for the clip) . link

-Here’s J&J and BBDO NY’s greeting to the new royal baby. link

-And now, more royal baby madness called “Royal Lullabies” courtesy of Profero (above). link

-Taco Bell says so long to kid’s meals. link

-Publicis London has appointed OgilvyOne alum Pavlos Themistocleous as digital creative director. link

-Full-service animation company Moo Studios has acquired a 5,000 square-foot L.A. stage and launched a new website in the process. link