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Posts Tagged ‘Perry Morris’

RTO+P, Sarah Harbaugh Seek to ‘Stop Dad Pants’ for Dockers

Red Tettemer O’Connell + Partners has a new campaign for Dockers centered around a call to “Stop Dad Pants.”

The new campaign, launched in anticipation of Father’s Day, includes two new spots — “Stop Dad Pants” and “Locker Room” — approaching the dad pants dilemma from different perspectives. In “Stop Dad Pants,” Sarah Harbaugh (wife of San Francisco 49ers head coach Jim Harbaugh, who also appears in the ad) offers a PSA-style plea to men everywhere to end the “shapeless, pleated tragedy that too many men find themselves in every day.” Sarah shares that she understands the issue, as Jim was afflicted by dad pants for years. The second half of the spot deals with how Dockers has the dad pants antidote. “Locker Room” features a similarly tongue-in-cheek, dad-humor driven motivational speech from former NFL coach Jon Gruden, who implores men to “make this dad thing look good.” Both spots end by directing viewers to Dockers.com/StopDadPants.

The campaign also features a social component, built around the #StopDadPants hashtag. Dockers fans who use the hashtag on Twitter or Instagram accompanied by photos of themselves in Dockers will be entered for a chance to win a trip to San Francisco and a pair of tickets to a 49ers game at Levi’s Stadium. Stick around for credits after the jump. Read more

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Thursday Odds and Ends

-ARC/Leo Burnett and Dieste alum Santiago Bourges Waldegg has joined Publicis Dallas as VP/digital creative director.

-It’s safe to say that both Publicis Groupe and Omnicom had pretty decent second quarters. link

-Meanwhile, Surface didn’t do much for Microsoft, as the company “badly missed” Wall Street profit expectations. link

-As of August 1, Philly-based agency Red Tettemer + Partners will be known as Red Tettemer O’Connell + Partners, with ECD/partner Steve O’Connell being added to the nameplate. In addition, RTO+P is opening up its first West Coast office in Venice, CA, which will be led by managing director, Perry Morris.

-Johannesburg native Wes Phelan has joined NYC-based Johannes Leonardo as a senior art director.

-Innocean and director Brian Beletic have teamed up for a new spot promoting the 2014 Hyundai Equus (above).

-Director Vincas has joined New York-based creative studio Decon for commercial representation in the US.

Thursday Odds and Ends

-Kurt Unkel was promoted to president of VivaKi Nerve Center.

-Goodby/CP+B alum Perry Morris joined Philly’s Red Tettemer + Partners as senior account manager.

-It’s like shooting fish in a barrel, but here’s one list of “top 11 things that are worth less than Instagram.” link

-Profero UK gets “psychic” to promote the new MINI two-seat Roadster. link

-OTC med Zicam appointed NYC-based indie shop Grok as its AOR.

-There’s a petition that’s been launched to urge Facebook to add at least one woman to its board of directors. link

-Speaking of social networks, Google has tweaked +. link

-Campbell Mithun introduces us to tread-mowing in a new campaign for Toro (above).