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Posts Tagged ‘Persis Koch’

Let’s Go Furniture-Sniffing with 22squared & Aaron’s

Teens may sniff glue for kicks, but judging by the short spot from 22squared for furniture chain, Aaron’s, moms across the country will be releasing endorphins when they get a chance to sniff their newly leased furniture. Lonely housewife warning: Delivery men are not yours to sniff and/or keep.

Atlanta-based 22squared, which also counts clients including Buffalo Wild Wings and Baskin-Robbins, officially became the first AOR for Aaron’s this week (minus a formal review), and “The Smell of Ownership” is the third commercial they created for the furniture giant (the first two were created as part of a short-term project assignment). The title is a little misleading, though, since those leasing the furniture won’t actually own it, but some might call that effective advertising. We’ve seen better, we’ve seen worse, and we’ve seen Troy Aikman talking to Hulk Hogan in those Rent-A-Center ads.

Kudos to the actress for really committing to the sniffing and sacrificing chunks of brain cells. Credits after the jump.

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MiO Composes a ‘Liquid Symphony’

Never heard of Kraft’s MiO? Officially, it’s a “liquid water enhancer,” offering six different flavors and color to your H2O experiences. Unofficially, it’s a powder-less, more portable Crystal Light without the Pixie Stick-like dispenser. And, if you’re feeling frisky, you can skip the water altogether and just squirt MiO straight into your mouth for that extra boost of fluid sweetness. Not that AgencySpy, MiO or agency SS+K is suggesting you do that. Makes you curious though, doesn’t it?

This new spot from SS+K finds the often overlooked sophistication of squirting a bottle of artificial sweetener into a glass of water. Honestly, I’m considering picking some MiO up today to give it a test run. Though recent SS+K addition Kash Sree officially joined as CCO in January and oversees the MiO account, the agency would like to note that work on the spot was “already in progress” before he came on board. Credits after the jump.

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