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Posts Tagged ‘Pete Favat’

Arnold Worldwide Brands Volvos for ‘Real People’

Shots fired! According to this new car spot from Arnold Worldwide, Volvos are for real people, but Mercedes-Benzes are for snooty women of the 1% who preen at themselves in rearview mirrors. This is some good, clean class warfare, automobile-style, and luxury brands better watch out.

A few years ago, a Volvo was a boring car for people who needed affordable transportation. Now, the price hasn’t changed much, but the image has shifted slowly. It’s not that crazy to think that someone with enough money would pick a Volvo over a Benz. And the new spot tugs at the right cords of today’s economic realities to make the comparison seem not only feasible, but preferable. There are also a few campaign teasers on Facebook that flesh out the appeal of Volvo as “luxury for real people,” including: If your dog has a wardrobe, the Volvo s60 probably isn’t for you. Now they’re going after snobby women and people who dress up their dogs! More shots fired, Volvo. I’m in. Credits after the jump.

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Gentleman Jack Returns to TV via Secret ‘Order’

According to the parties involved, specifically Arnold Worldwide and Jack Daniel’s, the spot above marks the first one in a quarter-century for the latter spirits brand’s Gentleman Jack rare premium whiskey line. The focal point of the campaign is what agency and brand are dubbing “The Order of the Gentleman,” which sounds like a more refined version of the Stonecutters or the secret society/motley crew assembled by Jagermeister and Mistress. The spot itself called “Secret Meetings,” which debuted during last night’s premiere of Anthony Bourdain‘s new CNN show, Parts Unknown, stars apparent “Order of the Gentleman” member Titus Welliver, who among other things has appeared in all three Ben Affleck-directed movies in recent years.

As we’ve been told, the somewhat mysterious clip above is just the beginning of a campaign that will roll out over the next few months and includes online components among other things. Indulge your urbane self further if you care to here. Credits after the jump.

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Progressive Knows Bad Drivers Want to Make Out with Your Car

From Arnold comes the latest TV spot for Progressive, “Rate Suckers,” helmed by director Ruben Fleischer (of  pretty great Zombieland and pretty terrible Gangster Squad fame). Depicting bad drivers as the soul-sucking, rate-hiking leeches they are, the ad also introduces Progressive’s new “Snapshot” technology.

“Snapshot,” a little device that sticks underneath your dashboard, ostensibly counts how many times a driver slams on the brakes, calculates the time of day and how many miles a car has driven. Then it rewards good drivers with Pez or something, but as the spot doesn’t say what the hell it is, none of this really matters now does it?

Noticeably absent from this spot is Flo, Progressive’s chipper apron-ed spokesperson. I know that we, the car insurance-purchasing consumers, were always supposed to really like Flo because everyone in Progressive’s ads sure did. However, the Flo-lessness of this spot reminds me that I kind of hate Flo, and I hope to never see her ever again. Credits after the jump.

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Since Arnold’s at a Loss for Words, Let’s Fill in Blanks Regarding its Promotions (Updated)

We’re not sure why no one from the Arnold camp chimed in on this after hours of inquiry, but ah well, we’re never one to throw stones. There’s, for better or worse, the commentariat, for that. Anyhow, Wade Devers (pictured, smiling, left), a 14-year, Boston-based AW vet who most recently served as group creative director on work for Jack Daniel’s, has been bumped up to ECD.

In turn with the Devers promotion, we hear from those in the know that Arnold Boston has bumped up ACD/art director Travis Robertson, who’s spent approximately two-and-a-half years with said agency, to VP/creative director. Along with Robertson, Arnold, promoted Robertson’s cohort and most recently ACD/copywriter Greg Almeida to the same role.

Update: As the world turns, we’ve got some color to add to this tale, with Arnold folks telling us that the new ECD role filled by Devers will position him as second in command under Arnold’s managing partner/CCO, Pete Favat. He and Pete will divide responsibility across all accounts. Specifically, Devers will oversee Jack Daniel’s, CVS, Fidelity Investments, McDonald’s, Carnival Cruise Lines, CFP, Huntington, Bank Midwest, and Carbonite clients. Additionally, Wade will help to expand the agency’s design capability and work with Favat to refine the Creative vision and structure.

And, for background:

“Wade was originally hired by Pete back in 1999 as a Senior Art Director and since then has worked on Royal Caribbean, Silk Soy Milk, Fidelity, Monster.com, and Celebrity Cruises. His last promotion to EVP/GCD, [head of art] was in 2008.”

Jack Daniel’s Celebrates America’s Hand-Crafted, Independent Spirit

“Craft is about a commitment to a standard, and to a way of doing things…a real appreciation of doing things the right way,” Christian Helms, an Austin, TX native who’s one of Jack Daniel’s annual Independence Day poster creators. This year, Arnold Worldwide’s moving from Yee-Haw Industries and working with independent artists from not only Austin, but Berkeley, CA and Brooklyn, NY to create hand-made posters representing the importance of tradition and craft.

The American whiskey brand documented each poster-maker’s process, reflecting the time and energy put into their unique creations. Jack Daniel’s still mass-manufactures their whiskey (otherwise you couldn’t buy it for 15.00 at your local liquor store), but this campaign gets at the down-home, historic roots of the amber liquid creators.

The videos are featured on Jack Daniel’s newly redesigned website (also an homage to the history behind the brand) and on Facebook. They’ll also be shown in bars across the nation, alongside the finished posters.

America the Beautiful: where independent artists, international agencies, and whiskey giants celebrate together. Happy fourth!

More images, videos, and credits after the jump.

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The Zac Brown Band is Jack Daniel’s Model of Responsible Drinking

From Arnold Worldwide comes a new campaign for Jack Daniel’s that lauds the seriousness of responsible drinking. And, who better to instruct America’s whiskey drinking public on the importance of togetherness and watching your friends’ backs than Georgia-based Grammy-winning country group, the Zac Brown Band? With beards like that, it’s fully believable that the band has some veteran experience with imbibing Tennessee bourbon.

As you might recall, Jack Daniel’s partnered with ZBB in August for an integrated campaign and tour dates that included some heavily sponsored sold-out tour dates. As part of the next phase of the campaign, ZBB is starring in two new TV spots for Jack, beginning with “Responsibility” (above). With the tagline “Protect Your Band,” ZBB calls for the watching over of one’s bros when leisurely ingesting liquor.

So, dear readers, when the upcoming weekend threatens to claim one of your own, remember the wise words of the Zac Brown Band, and leave no man behind. Credits and one more spot follow after the jump.

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Mike Wilson Out at Arnold

The Mike Wilson agency tour continues as sources familiar with the matter confirm that Arnold has parted ways with the creative, who joined up with the Boston office and reunited with Pete Favat less than a year ago. From what we’re hearing, Wilson was let go from Arnold, which brought him on last May to handle Dell and other global clients.

Prior to Arnold, Wilson served as CCO at GSD&M for a year, held the same title before that at Dentsu (two-and-a-half years) and had a decade-long stint at worldwide creative director at Ogilvy. No word yet from sources if there are plans to replace him, but we’ll keep you posted.

Wednesday Odds and Ends

-PMH and fellow Minneapolis-based operation Pixel Farm collaborate on a new campaign for Mattel’s Barbie (above). link

-GigaOM and paidContent have now joined forces. link

-Anomaly is opening up shop in Toronto. link

-Have you seen Google’s Chrome for Android beta clip yet? link

-Susan Credle, Pete Favat and Andrew Keller are among the familiar names in the 2012 AICP Show Curatorial Committee. link

-Carter Murray is taking over for Tom Sebok as Y&R New York CEO. As part of Y&R global CEO David Sable‘s restructuring of the Big Apple branch, BrandBuzz will also be merged back into Y&R NY and Wunderman Seattle’s Sean Howard will be moving to the NY office to serve as GM.

-Publicis & Hal Riney and Mullen are the final two combatants for the U.S. Cellular biz. link

-Lee Clow and other L.A. agency folks share the spotlight in a pub called Our South Bay. link

-McDonald’s shamrock shake is going national. link

-Viacom and Amazon are close to forming an alliance against Netflix, too. link

McDonald’s, Arnold Deliver the ‘Egg McMuffin’ of Taglines

Upon viewing the above spot from Arnold Worldwide for McDonald’s, you probably scoffed at the idea of the “Egg McMuffin of” catching on as a widespread euphemism for “the best.” Either that, or you started debating which of McDonald’s breakfast items was the best. (“I get that you’re more of a McGriddle girl, but I’m a big biscuit kind of guy myself.”) Some of us did both.

The nice shout-out to Cadillac in the spot served as a reminder that no one under 50 (maybe older) has ever referred to anything as the “Cadillac of” similar but lesser things. Hey, maybe Arnold’s trying to blow the doors wide open for America’s youth and their love of ridiculous slang. Could this silly tagline along the same lines as “the cure for the common” actually make its way into popular vernacular? Well, this Hoboken apartment listing, this popular website, and this Twitter update sent to us in the release argue that it already has. In fact, we were given statistics that say the phrase “has been tweeted over 11,000 times on Twitter and mentioned nearly 1,200 times on Facebook since the debut of the commercial on December 29, 2011.”

Still skeptical? Of course you are. But, one true measure of determining whether this was surprising success or failure is seeing if it pops up in news headlines. Perhaps, sooner than you think, we’ll see Aaron Rodgers hailed as the Egg McMuffin of quarterbacks, Facebook called the Egg McMuffin of web 2.0 IPO successes, and Mitt Romney declared the Egg McMuffin of presidential candidates at the Republican National Convention. Credits after the jump.

 

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Do You Really Want to Dress Up as Flo for Halloween?

Well, if you do, there’s a handy new guide created by Arnold that tells you how to dress up as who probably insane EW.com readers dubbed the greatest advertising icon of all-time. We love getting into the Halloween spirit and all (sheeit, check out my Facebook profile pic), but is a Flo costume really going to be all the rage this year? If you believe so, you can fork over $30 on Amazon and wax perky insurance saleswoman at your heart’s content. Or, you can just be a cheap bastard and click here to live vicariously through the Arnold-created campaign. Credits after the jump.

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