-Sir Martin Sorrell finds the controversy about his pretty sizable pay package “deeply disturbing.” link; link

-So, what do you think about Twitter’s textless, bird-centric re-branding? link

-L.A.-based prodco Wondros signed veteran commercial/music video/TV director Peter Care to its roster.

-Speaking of directors, Rob Schrab, who co-created The Sarah Silverman Program, has signed with production company Paydirt for commercial representation in the U.S., U.K. and Japan.

-Wait, how many addresses does the internet now have? link

-Note to self and the rest of you: Changed LinkedIn password ASAP. link

-MediaCom appointed its first worldwide CMO. link

-Psyop alum Dexton Deboree joined bi-coastal prodco Stardust as partner/managing director.

-NASDAQ is offering $40 million to compensate clients affected by the Facebook IPO, though apparently that’s not enough. link

Upon viewing the above spot from Arnold Worldwide for McDonald’s, you probably scoffed at the idea of the “Egg McMuffin of” catching on as a widespread euphemism for “the best.” Either that, or you started debating which of McDonald’s breakfast items was the best. (“I get that you’re more of a McGriddle girl, but I’m a big biscuit kind of guy myself.”) Some of us did both.

The nice shout-out to Cadillac in the spot served as a reminder that no one under 50 (maybe older) has ever referred to anything as the “Cadillac of” similar but lesser things. Hey, maybe Arnold’s trying to blow the doors wide open for America’s youth and their love of ridiculous slang. Could this silly tagline along the same lines as “the cure for the common” actually make its way into popular vernacular? Well, this Hoboken apartment listing, this popular website, and this Twitter update sent to us in the release argue that it already has. In fact, we were given statistics that say the phrase “has been tweeted over 11,000 times on Twitter and mentioned nearly 1,200 times on Facebook since the debut of the commercial on December 29, 2011.”

Still skeptical? Of course you are. But, one true measure of determining whether this was surprising success or failure is seeing if it pops up in news headlines. Perhaps, sooner than you think, we’ll see Aaron Rodgers hailed as the Egg McMuffin of quarterbacks, Facebook called the Egg McMuffin of web 2.0 IPO successes, and Mitt Romney declared the Egg McMuffin of presidential candidates at the Republican National Convention. Credits after the jump.

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