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Posts Tagged ‘Peter Krivkovich’

Panera Names Anomaly Lead Creative Agency

panera-logo-jpgPanera Bread has named Anomaly as its new lead creative agency following a review that included two other agencies which the casual dining chain declined to identify, Adweek reports. Spending on the assignment is estimated at $90 million, according to that publication, and the review did not include media buying and spending, which will remain at Maxus.

As you may recall, Anomaly succeeds Cramer-Krasselt, who ended its relationship with the brand back in June. Cramer-Krasselt CEO Peter Krivkovich announced the agency’s resignation from the account via an internal memo, citing creative differences which he called “too much even in this crazy business.” Panera Bread Chief Marketing Officer Michael Simon responded by claiming the brand had issued a creative review, which Cramer-Krasselt opted out of.

Simon told Adweek that Anomaly’s recent work for brands including Budweiser (for whom the agency crafted World Cup and Super Bowl campaigns) and Dick’s Sporting Goods landed them on Panera list of agencies for initial consideration, and that “its strategic thinking and ability to deliver more than just advertising (content, new product ideas, etc.)…set it apart from other contenders.”

An idea the agency pitched in the review is currently being refined into a new campaign, which is expected to debut early next year. Read more

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Cramer-Krasselt Resigns Panera Bread

panera-logo-jpgAfter two years with the brand, Cramer-Krasselt has ended its relationship with Panera Bread. Cramer-Krasselt Chairman-CEO Peter Krivkovich announced that the agency would be resigning Panera Bread in an internal memo this morning, AdAge reports.

The memo painted a portrait of a truly dysfunctional relationship between the brand and their lead agency that can be summed up with the phrase “enough is enough.” In it, Krivkovich says “…the constant last-minute shifts in direction, the behind-the-scenes politics, the enormous level of subjectivity that disregards proof of performance — all churn people at a rate that becomes much too much even in this crazy business. The previous agency found that out as well. There is a pattern. And in the end, no amount of money makes it worthwhile.”

Cramer-Kraselt became lead agency on Panera Bread in May 2012, following a review. It had previously been held by Interpublic agency Mullen, which split with Panera citing their own “creative differences.” While it’s not known if a review will result from the resignation, AdAge speculates that “it’s likely one will.” Stick around for a more complete excerpt from the memo following the jump. Read more

Here’s Some Quick Clarification on Cramer-Krasselt Cuts

cramer-krasselt-logoYesterday, we received a few tips about layoffs going down at Cramer-Krasselt’s Chicago hub. Now, we’ve received from clarification on the matter from none other than the agency’s chairman/CEO, Peter Krivkovich, who tells us that there weren’t layoffs per se, and no financial issues were in play, but C-K did part company “with a few individuals whose skill sets no longer matched our needs. And we are replacing those accordingly.” Krivkovich adds that C-K is actually in the process of filling 12 positions, primarily in the digital space as, according to the chief exec, “Our needs are changing rapidly (as is the industry) so with that significant growth in digital and social we need additional skill sets as all those open positions indicate.”

C-K, which also has offices in Milwaukee, New York and Phoenix, currently counts clients including Corona, Porsche and Panera Bread.

 

And Now, It’s Over: C-K Retains Porsche

Well, the decision came a tad quicker than we expected but according to reports from you know who, Chicago-based Cramer-Krasselt’s relationship with Porsche continues as the automaker has retained said agency’s services after a pitch that dragged on for six months. You’ve probably read Porsche’s perspective, now here’s a quick note from C-K president/CEO Peter Krivkovich:

“During the past five and a half years, C-K has enjoyed a great relationship with Porsche and we look forward to continued success together.

After the client’s best sales year ever in 2012, the best Q1 in their history to kick off 2013, and all of the industry recognition for smart strategic and creative thinking, we know we’re onto something good as PCNA’s agency partner.

When reviews like this happen – and this was a long and thorough one – it’s a good reminder for everyone that we are prepared for the challenge to work just as hard for our clients now as we were the day we were invited to their first pitch.

In the end, the proof is in the results. And Porsche has them.”

Peter Krivkovich”

As we mentioned last week, sources in the know were telling us that Porsche narrowed down its creative review to incumbent C-K, which has handled the account since 2007,  and Minneapolis-based Olson.

C-K Phoenix Announces Melamed Successor

Today, Cramer-Krasselt Phoenix is promoting former SVP of marketing strategy, Kristin Bloomquist, to EVP/GM, and as a result, she’ll assume the role of retiring 30-year industry veteran, John Melamed.

During his 20-year tenure at C-K in their Phoenix and Milwaukee offices, Melamed worked on clients ranging from the Blue Man Group to the University of Phoenix to Cox Communications. Before C-K, Melamed spent nine years at Hoffman York.

As for Bloomquist, who joined C-K Phoenix in 2009, the exec’s industry experience includes a decade working at Deustch as partner director of account management, where she helped open the agency’s Los Angeles office and worked with clients like Coors, Experdia, TGI Fridays, Burger King and Direct TV. She’s also had stints at DDB NY and J. Walter Thompson in Chicago.

C-K president/CEO Peter Krivkovich wished Melamed well in a statement, saying, “We’re going to miss him as he revs up his Harley. But knowing John, he’ll keep circling back and checking on Kristin, who is every bit like John, just without a Harley.” The office also surprised Melamed with a series of billboards placed around the Phoenix area. Ok, the graphics could use some help, but one follows after the jump.

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