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Posts Tagged ‘Peter Mertz’

Joinery Launches in L.A., Includes Ex-DDB, TBWA Creatives and Producers

Joinery

Only Child, aka the directorial project of former DDB creatives Mike Andrews and Daniel Mabe, is one of the many parties merging to form newly launched L.A. production studio Joinery.

Principals include veteran director Paul Dektor, producer Richard Gladstein (“Pulp Fiction”, “The Bourne Identity”) and former Believe Media executive producer Gerard Cantor. Director Leslie Dektor, described as Joinery’s “backer and creative guide”, is currently working on a feature film.

On the directorial front, the lineup also includes Lasse Hallstrom (“What’s Eating Gilbert Grape”) as well as John Curran, Rob Feng, David Masters, Bo Platt, filmmaking/motion design studio ‘weareflink’ and video artists ‘Objective.’

Peter Mertz and Alvaro Chacon, both of whom spent time at TBWA/Media Arts Lab, will serve as digital producers.

The agency’s name comes from the tradition of “joiners” who used carpenters’ raw material to create new pieces without using nails, screws or other fasteners.

Current clients include HP, Bayer, Bombay Sapphire and McDonald’s.

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Public Relations

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King James Kicks Off Video Game Reign with ‘NBA 2K14′

LeBron James may have a South Beach mansion full of trophies, but until yesterday, he had yet to accomplish one basketball-related goal: gracing the cover of a video game. NBA 2K14 won’t hit stores until the fall, but last night, viewers of the NBA Finals on ABC got to watch the introductory ad – created by Zambezi – where James announces his plan to join past coverboys like Michael Jordan and Kobe Bryant. For 2K Sports, having the best basketball player in the world endorsing your basketball product is not too shabby, either.

Lost in all of this is the noble presence of Steve Kerr, once the foil to MJ in the NBA, and now, the foil to Marv Albert in NBA broadcasting. Kerr plays the role of “2K Investigator” in the commercial’s somewhat-lame hook. But when a six-foot white guy who couldn’t dunk gets into a basketball video game commercial, everyone wins.

Credits after the jump.

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Monday Morning Stir

-If you have a sec, check out ”SXSW BackChannel,” which provides a nice refresher amidst all the mayhem. link

-Peter Mertz, former head of digital at the likes of TBWA and Elastic, has joined L.A.-based shop Zambezi as director of digital.

-Interbrand global chief strategy officer Leslie Butterfield, who’s held said title since 2008, has relocated to Shanghai and will work closely with the agency’s Asia-Pacific CEO,  Stuart Green.

-St Ives Marketing Services has announced its acquisition of Amaze plc, a  marketing and technology consultancy, from Hasgrove plc.

-According to WPP’s Kantar Media unit, the ad industry has “expanded”–albeit slightly–for the third consecutive year. link

-Orchid Burnside, former head of digital operations at Hearst, has joined 33Across as VP of media operations.