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Posts Tagged ‘Peter Nicholson’

McKinney NY Celebrates ‘Chef Collection’ for Samsung

McKinney New York just launched a new campaign for Samsung Home Appliances, the largest integrated marketing campaign for the brand to date.

At the center of the campaign are two spots, directed by Andrew Douglas, celebrating the “Chef Collection” as an extension of the passionate home cook. The above 30-second spot, for example, highlights Samsung’s range that offers the innovation of being able to cook at two temperatures at once. In “Crock,” it is the “revolutionary Water Wall technology” in Samsung’s dishwasher that gets the spotlight. Just in case you weren’t sure that the “Chef Collection” is for serious home cooks, the voiceover is done by a man with a heavy French accent, so it must legit. In addition to the television spots, the campaign is supported by “three full-page print executions with more than 50 insertions.” We’ve got credits and “Crock” after the jump. Read more

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McKinney Ruins Integrity of Battle for Mentos

McKinney continues in the wacky route with their new spot for Mentos, the 30-second “Never Surrender.”

“Never Surrender,” which marks both the first U.S. television spot for Mentos Gum and the first work for Mentos out of McKinney’s New York office, is set at an actual medieval castle and employs Monty Python and the Holy Grail-style goofiness. The hero of the ad is a happy-go-lucky soldier who is impaled by a dozen or so arrows but will not surrender until his gum loses its freshness. “You are ruining the integrity of battle!” exclaims a disgruntled enemy combatant. The spot ends by introducing the new tagline, “Long Last the Fresh.” While not quite funny, the ad does succeed at least at being memorable for its utter goofiness, and it’s easy to imagine a certain type of viewer repeating the “You are ruining the integrity of battle!” line, so the spot could work to spread awareness for Mentos’ new-ish product. Stick around for credits after the jump. Read more

McKinney Sticks it to iPad, Kindle for Samsung Galaxy Pro

McKinney just launched a new campaign for Samsung’s Galaxy Pro series called “It Can Do That.” If that sounds a lot like Apple’s “There’s An App For That” 2009 campaign for the iPhone 3G, Samsung would probably welcome the comparison. Their 60-second television spot takes on Samsung’s competitors in a very direct way.

The first spot in the campaign — also called “It Can Do That” — showcases the Galaxy Pro’s multi-functional capabilities, while disgruntled users of the iPad and Kindle ask “It can do that?” They also take on a Microsoft Surface user, making fun of the fact that his “tablet” has a keyboard, battery dock and mouse. The spot concludes with the tagline, “The Next Big Thing Is Here.” While the approach borders on being a little smarmy and self-satisfied, it certainly does make the competition look bad by pointing out situations where Samsung’s product can do things that their competitors just can’t. You just have to wonder, and this always seems to be the problem with this kind of approach, if they could have pulled this off without making Samsung users seem kind of mean about it. Stick around for credits after the jump. Read more

Van Gestel Out at McKinney

vangestel1After spending less than a year McKinney’s newly opened New York office as managing director, Alex Van Gestel, is no longer with the agency’s Big Apple operation, which we’ve now been told is “in the safe hands” of JWT alum Peter Nicholson and head of strategic services, Yusuf Chuku. We’ve been told by those in the know that Van Gestel and McKinney actually parted ways a few weeks ago.

Prior to managing McKinney’s New York branch, Van Gestel served as president/CEO of the agency’s parent company, Cheil USA, for 18 months. Prior to his Cheil experience, the exec spent a similar amount of time at Anomaly as executive director of worldwide brands and also worked on the account side at the likes Leo Burnett, Euro RSCG and Ogilvy during his career.

Kutscher Out at JWT NY

JWT New York has confirmed that as of today, it’s decided to part ways with co-chief creative officer Ryan Kutscher, who has been with the agency for less than a year. JWT NY would not comment beyond the confirmation, but as a result of its move, the creative leadership at the office now rests in the hands of Kutscher’s now-former partner-in-crime Matt MacDonald and JWT North America CCO, Jeff Benjamin.

Kutscher joined JWT NY as MacDonald’s co-CCO after spending five years at CP+B, where he last served as creative director and worked on VW  as well as the award-winning “Whopper Freakout.” He and MacDonald replaced Peter Nicholson as JWT NY’s top creatives last May.

JWT Parts Ways with a Couple of ECDs

Nearly 18 months after joining up with JWT New York to work on the agency’s then-existing Microsoft commercial business, sources familiar with the matter confirm that executive creative director Bill Oberlander is no longer with the agency. Oberlander (pictured), a former Cossette CCO/EVP and McCann alum is not the only senior-level creative to be shown the door, though, as we’ve been told by sources that Jeremy Postaer is also out. From what we hear, the cuts were a result of “restructuring at the ECD level.” As you all know, JWT NY also recently parted ways with CCO Peter Nicholson following the hiring of Jeff Benjamin and Mike Geiger, so perhaps this latest “restructuring” is part of the mix.

JWT Snaps Up Benjamin, Geiger

JWT North America has enticed CP+B’s Jeff Benjamin and Goodby chief digital officer Mike Geiger to leave their respective posts and join the agency’s leadership team (guess JWT NA CEO/Worldwide digital director David Eastman’s got quite the charm). Benjamin (pictured) and Geiger will serve as JWT North America’s chief creative officer and president, chief integration officer, respectively.

JWT Worldwide chairman/CEO Bob Jeffrey seems obviously pleased, saying in a statement, “Jeff Benjamin and Mike Geiger are game-changers and they embody the future of our industry. With these appointments, JWT solidifies its position as the only agency that can deliver creativity and execution at the intersection of Silicon Valley, Madison Avenue and Hollywood. We know that clients need this unique expertise and we are excited to lead the way forward.”

Benjamin spent over eight years at CP+B, initially joining up as interactive CD and eventually moving all the way up to CCO/partner. Geiger, meanwhile, spent nearly twice that much time at GS&P, last serving as chief digital officer, associate partner.

As a result of JWT’s move, the agency’s NY CCO Peter Nicholson, who rejoined just over a year ago, is out of a job. Expect his replacement to be announced in the coming weeks.

Wednesday Morning Stir

-What’s up with Groupon’s odd new “Clicky” feature (above)? link

-R/GA tapped Contagious director Jess Greenwood to serve as director of business strategy.

-Coca-Cola brand Schweppes awarded its U.K. ad account W+K. link

-Google amplifies its search services with more + integration. link

-eMarketer sold a minority stake to a private investor. link

 

Bieber Fever Knows No Bounds

Tween heartthrob, pop sensation and accused baby daddy Justin Bieber apparently has the same effect on grown men as he does on middle-school girls according to this Black Friday ad created by JWT New York for Macy’s. The Biebs, sporting a new, um, more mature do and promoting his Someday gift set, shows off his acting chops as he causes a stir during a late-night trip to the retail chain. All we can say is good luck to those parents who will be forced to brave the stampede and wait in line this Friday to buy the Bieber set. On the bright side, at least a few bucks from each purchase go to Make-a-Wish. Credits after the jump.

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Clair Grupp Out at JWT

We’ve received confirmation from sources familiar with the matter that JWT New York’s director of integrated production, Clair Grupp, is no longer with the agency. The word is that the agency’s NY CCO Peter Nicholson is taking things in a new direction. Grupp, whose last day at JWT was last Monday according to sources, worked on campaigns for Huggies (remember this or this?), Halls and more. Prior to JWT, Grupp spent eight years at Cliff Freeman & Partners, serving as head of integrated production at the now dearly departed shop.

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