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Posts Tagged ‘Phil Loeb’

Ogilvy Unveils New Nationwide Logo in Peyton Manning Ad

Ogilvy&Mather is unveiling a revamped Nationwide logo with a new campaign starring Peyton Manning.

The campaign will debut Thursday with a new spot (featured above) during the NFL’s first regular season game on NBC. Nationwide’s new logo, which features an eagle as a revamped nod to the company’s original logo, appears on a flag at the start of the 30-second spot. Entitled “Jingle,” the spot features Manning repeatedly humming Nationwide’s jingle, as well as setting it to different words in varying situations, such as calling an audible, taking an ice bath after a hard practice, and chowing down at home. It’s straightforward but memorable, allowing the focus to be on the new logo.

In addition to the logo change, AdAge reports that the rebranding effort from Nationwide also includes switching to a “one brand approach.” Services the company previously marketed under names such as VPI Pet Insurance, Allied Insurance and Harleysville Insurance will now all be sold under the Nationwide name.

“We need to align the entire company behind the most powerful brand asset we have, which is ‘Nationwide’ and ‘Nationwide is on Your Side,’” Nationwide Chief Marketing Officer Matt Jauchius told AdAge.

While McKinney remains Nationwide’s lead creative agency, Ogilvy & Mather was brought in to handle a multi-year marketing agreement with Manning which kicks off with this campaign. Last month, Nationwide also signed an agreement with the NFL, which allows for more authentic NFL imagery in the company’s advertising. Read more

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BBDO NY Pauses the Action for U-verse

There are an abundance (some might say an overabundance) of ads for television related products and services showing the viewer immersed in the onscreen action as a means of highlighting features, so BBDO New York’s latest spots for U-verse certainly don’t score many points for originality. Yet BBDO’s latest contributions in the category for AT&T’s U-verse get the formula right in a way not many do, thanks to deft editing and good transitions from the onscreen action to “real life.”

In “Police Drama” for example, a man is thrust into the action at a police station as a sergeant berates his officers to get leads on a case. He interrupts the sergeant, telling him, “We’ve got to move.” “That’s mu point,” the sergeant shoots back. “No, we’ve got to move to the den, my wife’s got book club in here,” he replies. He then marches through his wife’s book club crowed over to the den to finish the show. “Space Capsule” takes a similar approach with a sci-fi show on a train. It’s not anything viewers haven’t seen before, but the transitions make for a better execution than is typical for the approach. Now maybe it’s time to move on to a new idea?

“Space Capsule” and credits after the jump. Read more

W+K NY Navigates SportsCenter Office with Bubba Watson

In anticipation of the impending Master’s Tournament, W+K New York has launched two new spots in their long-running “This Is SportsCenter” series, starring 2012 Master’s champion Bubba Watson.

In the first spot, Watson, whose “miracle” shot to get out of a difficult lie helped him win the Master’s, finds himself in another tricky situation in ESPN’s Bristol, Connecticut office, with the Stanford Cardinal mascot blocking their way. Watson and caddy Ted Scott try to decide how to proceed, when SportsCenter anchor Kevin Negandhi shows them the way without really thinking about it. The spot delivers the kind of fun goofiness we’ve come to expect from the “This Is SportsCenter” series and shouldn’t disappoint, especially for fans of Watson.

The 15-second “Pencils” is a little more straightforward, but no less fun, with Watson’s incessant sharpening of scorecard pencils posing a distraction for anchor Jay Harris. First and second round play of the Masters at Augusta National Golf Club will be televised on ESPN from 3-7:30 on Thursday and Friday, April 10-11. Stick around to view “Pencils” and credits after the jump. Read more

W+K New York, ESPN Pull Back the Curtain in ‘The 10 Club’

W+K New York and ESPN are back again with yet another 30-second This is Sportscenter spot. This time, we follow Clippers dunker and terrible free-throw shooter DeAndre Jordan as he enters the illustrious Top 10 Club reserved for individuals who make Sportscenter’s famed nightly Top 10 plays segment.

However, it turns out that the Top 10 Club is not so illustrious considering the windowless room looks more like a  doctor’s moldy waiting room than a hangout for stars and celebrities. ESPN  usually pokes fun in the context of sports news, but here, we get to see self-satire as Sportscenter parodies its own highlight tropes – i.e. the lanky high school kid who hits a full-court buzzer beater and the college mascot who does ridiculous college mascot shenanigans. I say this frequently, but it’s worth repeating, these spots are almost perfect for what they’re trying to accomplish, and they almost make you forget that Sportscenter has actually become a caricature of itself. Credits after the jump.

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HBO Will Help You Insult Your Co-Workers this Holiday Season

If you believe in the wisdom of Love Actually, that lovely 2003 Christmas rom-com that Americans have been failing to re-create for a number of years now, you know that the holiday season is the perfect time to tell people how you really feel about them.

Luckily, with the gift of HBO series box-sets, BBDO NY is saying that you can finally express your feelings for casual work acquaintances. Think of the possibilities! You can give that self-absorbed whiny crybaby Girls. You can give that booze-hound who likes playing dress-up Boardwalk Empire. You can give that fist-pumping loudmouth douchebag with terrible taste Entourage. You can give that guy who keeps quoting Borat like it’s still funny Da Ali G Show. You can give that failed musician Flight of the Conchords. You can even give your office crush The Wire to let he or she know that you have immaculate taste in classic TV. Credits after the jump.

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