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Posts Tagged ‘Phil Morrison’

Tierney Shares ‘Human Truths’ for TD Bank

Philadelphia-based agency Tierney just launched the follow-up to their “Bank Human” campaign for TD Bank,  with “Human Truths.”

“Human Truths” follows much the same vein as “Bank Human,” with four new, 30-second spots each pointing out a flaw with the inhumanity of most banks, and then positioning TD as the alternative. If you caught any of the “Bank Human” spots you know what to expect: someone enters a bland, generic looking bank with a problem and instead of helping to solve it the bank just gives the customer a logistical headache. It’s a straightforward, no-frills approach that speaks directly to TD Bank’s image as a customer-centric bank. The new spots tackle issues such as hold music, getting a new debit card (“Almost Magic,” featured above), running late, and maintenance fees.

“TD Bank’s focus is to create a very human and convenient banking experience,” explained Vinoo Vijay, chief marketing officer, TD Bank. “These new commercial spots speak to the pain points consumers too often face with their banks. They also highlight how TD’s approach to banking is different. This includes our unparalleled service and convenience, as well as our customer-first culture.”

The “Human Truths” campaign kicked off yesterday and will run through mid-August, with a strong presence on the four major networks in all scheduled markets. In addition to broadcast, the campaign will contain additional elements across digital, social media and PR. Stick around for “Maintenance Guy” and credits after the jump. Read more

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TD Vows to Put ‘Humanity’ Back in Banking, Offers Free Pens

With direct banking companies like Ally flourishing, banks that actually employee legions of customer service reps are finding it increasingly hard to compete. So, with the help of Philadelphia-based agency Tierney, TD Bank is boldly asserting that, yes, personal banking done face-to-face is superior to online banking.

Also, they are here to bribe you with free pens. Pens, like lighters, are things people always feel guilty buying, because it’s 2013 for chrissakes. We live in America. Pens and lighters should be free. Will people actually change their bank based on who offers pens? No, but TD isn’t expecting that. With their new integrated campaign, TD is instead saying one thing: “We get you.”

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W+K, Deutsch LA Win Big at AICPs

Were you expecting someone else? At least this time, though, Wieden + Kennedy shared its top prize tonight at the AICP Show as the agency’s seemingly immortal “Write the Future” spot for Nike (helmed by Babel/Amores Perros director Alejandro González Iñárritu) tied with Deutsch LA and director Lance Acord‘s “The Force” VW Super Bowl spot for Advertising Excellence/Single Commercial honors. As for the other AICP Best in Show category, Advertising Excellence/Campaign, said honor went to Leo Burnett Chicago and Phil Morrison‘s  series of “Mayhem” ads for Allstate.

In terms of agencies, W+K, as with many other award shows, led the pack with 13 wins, not only  for “Write the Future,” but of course, Old Spice “Questions” and Responses,” the two of which also won earlier today at the Next Awards in the Integrated and Viral/Web Film categories, respectively. As for the also-rans, along with Deutsch LA, Y&R, BBDO and TBWA\Chiat\Day all picked up five AICP honors for work throughout their networks.

On the production company front, MJZ topped the list with eight honors tonight at the MoMA for not just Old Spice (again) but other work including the Willem Dafoe-starring “Parallels” ad for Jim Beam from StrawberryFrog and Dante Ariola ( for Direction, Visual Style, and Cinematography) and the Chiat LA-created/Rupert Sanders-directed “There’s a Soldier in All of Us” clip for Activision (production).

Ok, back to imbibing….