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Posts Tagged ‘Pierre Lipton’’

Robertson Leaving AKQA SF (Updated)

It’s been a busy week on the staffing front at AKQA’s Bay Area branch. After losing top creative Pierre Lipton to M&C Saatchi New York (but quickly finding his successors), the WPP agency’s San Francisco office is losing its head of strategy Kelli Robertson, sources familiar with matter confirm. AKQA wouldn’t provide comment, but Robertson nearly spent nearly six years at the shop, first as group planning director before eventually moving up to her most recent position. From what we hear, though, AKQA is in the process of rebuilding its SF strategy department.

In addition to Robertson’s imminent departure, but unrelated to it, we’ve received word that AKQA U.S. head of production Scott Wassmer, who’s also based in San Francisco and has logged nearly six years at the agency, is soon leaving for a gig on the East Coast. Once again, AKQA wouldn’t comment on the matter.

Update: Sources familiar with the matter confirm that Robertson isn’t moving very far as she’s joining Goodby Silverstein & Partners “in a couple of weeks.” Still waiting on a title, though.

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AKQA Finds Lipton Replacements

Once again, we have to give bravos for an agency being proactive. A day after learning that Pierre Lipton announced his departure from said agency, here’s the word from said agency: “AKQA announces that Neil Robinson and Stephen Clements, both respected creative leaders at the agency and in the industry, are taking the roles of joint Executive Creative Directors in San Francisco. Together, they will oversee the more than 100-person creative department at AKQA’s San Francisco office. Both Neil and Stephen will report directly to CCO, Rei Inamoto. ”

Inamoto adds, “Neil and Stephen bring years of leadership in creating some of the most inspiring and impactful work that has earned global recognition.”

Here’s a Quick Memo Regarding Pierre Lipton’s Departure

By now, you’ve probably heard that after a two-year stint at AKQA’s San Francisco office, Pierre Lipton has joined up with M&C Saatchi New York to serve as chief creative officer. Here’s a rather brief memo from AKQA SF managing director Simon Jefferson to staff regarding Lipton’s departure:

“I wanted to send you news of a recent change in our staffing.

After much thought, Pierre Lipton, our Executive Creative Director, has decided to leave AKQA and move back to his home city of New York to work for another agency. I’d like to thank him for his commitment to the business and wish him all the very best for the future.

Rei Inamoto and I are currently working on a transition plan, which we will share with you shortly. In the meantime, if you have any questions please don’t hesitate to contact either myself or Rei directly.

Thanks for your support and understanding during this period of change.”

Lipton, if you recall, originally joined AKQA’s Bay Area branch as a GCD on Xbox following a two-and-a-half year stint as VP/creative director at BBDO New York. He was promoted to head of creative at AKQA SF in January.

Darth Vader Can Be Easily Frustrated These Days

It looks like time has taken its toll on Darth Vader, as the Sith Lord is now getting one-upped by a guy who stars in Parks & Recreation and had a role in Moneyball in this clip promoting the launch of Kinect Star Wars.  AKQA and Swift River Productions are behind this effort for the Xbox Kinect game (release date TBD–perhaps when Lucas gives his official blessing), which stars a smart-ass Chris Pratt, who steps in for Obi-wan and reenacts a classic lightsaber battle. As you can see, it’s not too difficult to tease one of sci-fi’s greatest villains these days. Credits after the jump:

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Lipton Promoted to Head of Creative at AKQA SF

Well, it looks like AKQA is happy with Pierre Lipton‘s handiwork as it’s promoted the man to executive creative director of its San Francisco office, making him only one of two U.S. ECDs at AKQA (the other happens to be Brendan Dibona, who’s housed in the D.C. office). Lipton originally joined AKQA from BBDO New York in the summer of 2010 as GCD on Xbox, subsequently leading campaigns included Halo Reach and recruiting creatives like these to the team. As AKQA San Francisco ECD, Lipton will now oversee the entire creative department that works with clients including the aforementioned Xbox, YouTube, Audi of America, Visa and Target.

During his two-and-a-half year stint as SVP/CD at BBDO NY, Lipton worked on campaigns for HBO (True Blood and Big Love work comes to mind) as well as AT&T. The new AKQA SF creative lead will continue reporting to the agency’s CCO Rei Inamoto and a  result of his promotion, will join AKQA’s Creative Council, which we assume is a perk.

AKQA Helps Hype YouTube Political Channel

In an effort to bring awareness to its new Politics channel, YouTube tapped AKQA’s San Francisco office to create the above promotional clip that will be aired as pre-roll during the online video giant’s debate/primary coverage. As the AKQA spot emphasizes, YouTube Politics’ coverage of debates, etc., will allow for viewers to form a video dialogue with candidates. Get those Rick Perry/Herman Cain questions prepared, stat!

AKQA Adds Creative Duo in San Fran

Creative duo Paul Nowikowski and Craig Kind (l-r) have joined the fold at AKQA San Francisco to work within Pierre Lipton’s Xbox team as well as on the digital agency’s Google business. Art Director Nowikowski and copywriter Kind arrive from London-based Glue Isobar, where they were creatives on Grey Goose, Google, Coca-Cola and led the pitch that secured the Codemasters account. During their time in London, the pair also co-founded The Young Creative Council and Playground Academy, two initiatives designed to help nurture and promote top young creative talent.

Along with the new hires and GCD Lipton, who joined AKQA from BBDO in July, the Xbox team also includes ACD and CP+B alum Tom Zukoski.