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Posts Tagged ‘Piers North’

Veteran Mother Trio Splits for Austin to Start New Venture

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Just a month after losing longtime creative Piers North to Spring Studios, Mother is watching three more veteran staffers move  on as creative director, Rob Baird, Mother & former director of new business Krystle Loyland, and co-head of strategy Seth Gaffney are heading to Austin start up their own operation. In a statement regarding the departing trio, Mother NY founding partner, Andrew Dietchman, says,  “Rob, Krystle, and Seth have made huge contributions over the years. That we’ve repaid their commitment to Mother by helping them arrive at a place where they have the confidence and skills to venture off on their own is a point of enormous pride for me and my partners.  They will forever be part of our family and we’ll always support them in any way can.”

Baird had two stints at Mother during his career, rejoining the agency from TBWA\Chiat\Day NY in summer 2010 to lead creative on Dell, Stella Artois and Coca-Cola among others. As for Loyland, the exec spent six-and-a-half years at the agency, working with clients including Tanquery/Diageo and Google while Gaffney joined in his role at Mother in 2010 after serving on the account/strategy side at the likes of W+K  and Deutsch. We’ve been told the trio’s new venture will be announced soon and will open in early 2014.

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Piers North Parts Ways with Mother

piersnorthWhile there may have been a little confusion over names on the Spy line last night, we’ve cleared it up and have received word from sources familiar with the matter that is indeed Piers North who has left Mother New York. North spent just over a decade at the agency’s London and NY offices as a creative, specifically serving as an art director for clients including Crunch Fitness, K-Y and 10 Cane.

There’s no confirmation on this as of yet, but we’re hearing that North, who’s also an avid cyclist and perhaps fashionista, has left Mother NY for a gig downtown at production company, Spring Studios. We’re still waiting to hear back from Spring, which has worked with Target and Harper’s Bazaar and is opening up a new space in Tribeca in, yes, spring 2014. We’ll keep you posted.