Los Angeles-based production company Gentleman Scholar teamed up with Motionpoems, “a non-profit that pairs up-and-coming poets with award-winning design, production and visual effects studios,” to create a visualization of Dora Malech’s poem “Working Order.”
Art directors Jordan Lyle and JP Rooney took the lead on the project, leading their team through the process, “from conceptualization to storyboarding to animation.” Lyle and Rooney were given complete creative freedom on the project and arrived at an intriguing visual interpretation of the poem.
“We wanted to do something that matched the personality of Gentleman Scholar, so we focused on making it risky and unique, while allowing it to remain accessible to a wide audience,” Rooney said. “Creating the imagery was really fun. It had to feel haunting, but not haunted.”
The project took several months to complete, as Lyle and Rooney painted each image by hand “before combining them with 2D and 3D techniques to create the stunning set of motion graphics featured in the video.” Stick around for full credits following the jump. Read more