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<title>Rachel Nairn - AgencySpy</title>
<link>http://www.mediabistro.com/agencyspy</link>
<description>Inside Your Agency. Deep Inside</description>
<copyright>Copyright 2013</copyright>
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<title>Tom Brady is Apparently Everywhere for UGG</title>
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<p>With the NFL regular season almost upon us, M&amp;C Saatchi LA couldn&#8217;t have picked a better time to roll out its new fall campaign for UGG Australia&#8217;s UGG for Men line starring one of the league&#8217;s top QB&#8217;s, <strong><a href="http://www.mediabistro.com/Tom-Brady-profile.html">Tom Brady</a></strong>. Like many of you, we initially snickered when it was announced that Brady was appointed as a spokesman for UGG and it only added more fuel for New England Patriots haters out there (and they are legion, it seems).</p>
<p>But, we must say the campaign from M&amp;C isn&#8217;t half-bad, though we&#8217;re more captivated by a time-lapse video (below) of the creation of the giant &#8220;Tom Wall&#8221; here in NYC (nice soundtrack, too). As for the actual spot (above), Brady fulfills a kid&#8217;s dream by playing an invisible game of football with him and others&#8211;or so we&#8217;re led to believe&#8211;in the middle of an airport. Hey, it could happen&#8230;as long as you take your shoes off first. Check out credits and behind-the-scenes clip for &#8220;Invisible Game&#8221; after the jump.</p>
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<p> <a href="http://www.mediabistro.com/agencyspy/tom-brady-is-apparently-everywhere-for-ugg_b38266#more-38266" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/tom-brady-is-apparently-everywhere-for-ugg_b38266#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/tom-brady-is-apparently-everywhere-for-ugg_b38266</link>
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		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Christy Shannon-Hayes]]></category>
		<category><![CDATA[Heather Hoffman]]></category>
		<category><![CDATA[James Bray]]></category>
		<category><![CDATA[Jason Riley]]></category>
		<category><![CDATA[Rachel Nairn]]></category>
		<category><![CDATA[Ron Tapia]]></category>
		<category><![CDATA[Tom Brady]]></category>
<pubDate>Wed, 05 Sep 2012 13:25:08 +0000</pubDate>
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