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Posts Tagged ‘Rafael Nadal’

ESPN Anchors Envy Rafa Nadal’s Swag in Latest Spot

Love it or hate it, Sportscenter has always been good at maintaining a certain tone across its ad campaigns. They’ve been running with the “star athletes in the ESPN office” schtick for what seems like forever, and it seems to be an infinitely adaptable formula. The latest in this long line of ads is the new 30-second spot “Candy Dish,” from Wieden + Kennedy New York, featuring U.S. Open champion Rafael Nadal, fresh off his defeat of Novak Djokovic last night.

In the spot, Sportscenter host John Anderson and ESPNNews anchor Bram Weinstein wonder what makes Nadal so popular in the ESPN office (especially with the ladies). Is it his good looks? His tan? His accent? Or could it be that U.S. Open trophy he’s using as a candy dish? If you ask me, I think it’s the sweatband. Who doesn’t love a good sweatband?

This is the second This is Sportscenter spot to be released in both English and Spanish, following the clever Robinson Cano “Handshakes” spot. The Spanish-language version swaps out Anderson and Weinstein for ESPN Deportes anchors Alvaro Morales, Jorge Eduardo Sánchez and Carolina Padrón. Personally, I prefer the Spanish version (featured below). Because, well, everything sounds better in Spanish.

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Monday Morning Stir

-Former Starbucks exec Leigh Dennis has joined Cheil Worldwide as  global VP, brand experience & managing director of its Munich-based design house, Mind Design Laboratory.

-Global music/sound production company Yessian hired Jeff Fiorello as a producer in its New York office.

-Do you want to party with Bacardi Limited and its global social responsibility ambassador, tennis star Rafael Nadal, in his home turf of Mallorca? Sure you do. Here’s how to enter. Deadline is April 18.

-”The Most Interesting Man in the World” is returning in an all-new 2013 campaign from Havas for Dos Equis. link

-Dish has announced a $25.5 billion bid for Sprint. Your move, Softbank. link

Rafael Nadal Practices his Poker Face

In McCann Erickson Barcelona’s latest ad for Pokerstars, Rafael Nadal pretends to be a Mallorca golf club receptionist, wearing adorable orange glasses and flashing his white teeth every three seconds. It’s a bluffing lesson, one part of his Pokerstars “training course.” Hidden cameras film unsuspecting golfers as they approach the counter for a fresh set of spikes or some clubs. Stuttering and giggling ensues.

An old Brit is the best character: he slyly asks Nadal, “So are you having a rest?” (Nadal’s currently struggling with an injured knee.) I also appreciate the woman who asked to see Nadal’s biceps. For those of you who have yet to experience heart palpitations at the sight of Rafa, I direct you to Shakira’s video for “Gypsy,” in which he is topless and sweaty.

He’s hot, but the ad only works because he’s got something resembling a sense of humor. The last customer interaction: “Do you play tennis?” “Sometimes.”

Wednesday Morning Stir

-Who’s ready to try Domino’s Artisan pizza? Hey, they’re personally signed! link

-Kellogg has partnered with Epsilon to boost its CRM activities.

-Ogilvy Chicago is promoting KISS FM in a new billboard campaign (above).

-Former TBWA\MAL in-house music supervisor Andrew Kahn has opened up his own music placement/licensing company, Good Ears Music Supervision (GEMS). link

-Bacardi Limited and its “global social responsibility ambassador” Rafael Nadal celebrate the U.S. Open. link

-The White House proposed a new approach to net privacy.

Wednesday Morning Stir

-Josh Mattes joined New York-based The Halo Group as VP/account director.

-Campbell Mithun launched a new campaign for Famous Footwear (above).

-Foursquare now becomes a restaurant guide. link

-There’s an audience measurement skirmish going on. link

-Rafael Nadal, the world’s number one tennis player, is now a global brand ambassador for Bacardi. link

-Natalie Godfrey joined DDB Canada’s Vancouver office as senior planning director.

Tuesday Morning Stir

-Are you ready for Mullen’s Brand Bowl? link

-Microsoft’s U.K. commercial director Chris Maples decides to call it a day. link

-StrawberryFrog Amsterdam added W+K Amsterdam alum Patrick Garvey as senior account director on the Emirates account as well as Veit Muller as senior designer.

-Ok, we’ll try to balance the scales with all our Megan Fox coverage. Here’s Rafael Nadal, number one tennis player in the world and new star of Emporio Armani (above). link

-Facebook launches “Sponsored Stories.” link