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Posts Tagged ‘Rafik Belmesk’

Young Glory Team Launches Global Talent Agency

The team behind Young Glory, who this year added a design category to “the only industry awards program rewarding creative consistency” have launched a new, global talent agency called YG Talent.

Young Glory mines the best under 30 talent for a competition spanning 8 creative briefs over 8 months. Over the years, they’ve attracted talented creative directors such as AKQA’s Rei Inamoto, R/GA’s Nick Law and Wieden+Kennedy’s Jim Riswold as judges. This has positioned Young Glory’s organizers as the caretakers of an ever-growing database of well-tested young talent.

“We realised that we were sitting on a real goldmine of talent  - talent that was tested and vetted by some of the industry’s finest. So we thought why not allow agencies to tap into that? Through our monthly participations, we’re able to identify the next generation of  creative superstars before everyone else. And most importantly for agencies, before they become too expensive,” says Young Glory co-founder Rafik Belmesk.

YG Talent will offer agencies “the opportunity to hire young to mid-level art directors, copywriters and designers from the four corners of the globe, solving an ever-present issue on agencies’ agendas: hiring the talent that will keep increasingly digital and diverse creative departments brewing,” providing talent in North America, Asia, Australia, Europe and New Zealand. Check out the video above, and head on over to YG Talent for more information.

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Your Latest 30-and-Under Ad Competition Costs $10 to Enter

“8 Months. 8 Briefs. 8 Big Name Judges” is the tagline for a new global competition called Young Glory, which was launched by former Tomorrow Awards managing director Rafik Belmesk–who is now strategic planner, interactive at Montreal shop lg2–and his pal Brendan Graham from Soap Sydney. The idea, according to the lads, is to reward students and pros under 30 for “creative consistency.” How? By calling on a different creative director from a different region of the world each month for the next eight months to submit a brief. Those wishing to participate then have one month to respond to each brief.

Young Glory officially kicked off on Oct. 1 and the first brief comes from AKQA CCO Rei Inamoto, whose theme is  “Keep the World Cool.” While you only have til Oct. 31 to respond to this particular brief, of which Inamoto will obviously play judge, those submitting can compete in one, several or all months that Young Glory exists. One of the draws, according to Belmesk, is the $10 entry fee. He tells us,  “Contrary to the award shows, it doesn’t cost a fortune to enter. 10 bucks is mainly to make sure people don’t enter any rubbish they can think of.” Following Inamoto’s October run, OgilvyOne India ECD Graham Kelly will take over with his brief and play judge in November. You can read the Young Glory FAQ to get more info.