L.A./Seattle-based Wongdoody and digital studio World Famous have joined forces to celebrate the 40th anniversary of the Seattle International Film Festival by reintroducing viewers to some of their favorite movies.
Watch as a vaguely robotic/European narrator posing as a “futuristic scientist transport[ing] willing subjects into alternate realities” sells the “Cinescape” experience by empowering a viewer to live out her “Trainspotting” toilet fantasy and recasting some extra as the only professional actor in “Beasts of the Southern Wild.”
The campaign, which also features “key art, print, outdoor, online and identity assets”, is currently airing as a trailer in various Seattle-area theaters. It will expand in various forms in the period leading up to the festival’s May 15th opening date.
The relationship between the agency and the festival has been a long one; this is their 11th collaboration.
Check out the shorter cut along with some quotes and credits after the jump.