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Posts Tagged ‘Randall Rothenberg’

Wednesday Odds and Ends


-Subway wants to know if you’re in shape for Halloween in this spot by Boston’s MMB (video above).

-Five things IAB’s Randall Rothenberg thinks you should know about digital advertising.

-The Global Awards has launched the Young Globals competition and internship program in honor of its 20th anniversary.

-Here are The Drum‘s top picks for Advertising Week tomorrow.

-The Webby Awards announced its 2014 Trend of the Year.

-Facebook promises to update “real name” policy, apologizes to affected users.

-Smokey Bear and “Friends Don’t Let Friends Drive Drunk” were inducted into the Advertising Week Walk of Fame.

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Tuesday Odds and Ends

-Juan Cabral leaves Fallon for full-time commercial work. link

-Vegas-based shop SK+G hired Wongdoody alum Michael Boychuk as ECD.

-Google & Apple’s latest tiff? Mobile AR. link

-Randall Rothenberg was reappointed president/CEO of the IAB.

-Some restaurants just don’t take criticism well. link

-DDB Toronto is bringing back more “sexy” sumo wrestlers for its latest Subaru campaign. link

-Draftfcb channels its inner Dexter for a horror film festival promo.

-Editor Gary Knight joined Cut + Run. link

-Anyone hyped for the AWARD Awards? link

Monday Odds and Ends

-IAB president/CEO Randall Rothenberg is leaving the organization on Jan. 17 to become chief digital officer at Time, Inc.

-Dina Howell was named worldwide CEO of Saatchi & Saatchi X. link

-SF-based Heat, which has been responsible for a few EA Sports ads as of late, promoted Warren Cockrel to its first-ever CD post.

-The Gulf oil spill was the top trend for 2010 on Twitter. link

-Not to be outdone, Google launched YouTube Trends (above) to keep on the latest viral vids. link

-In case you haven’t heard, Michael Bay‘s shop The Institute hired a dedicated ad sales team. link

-USA Today: The FTC’s proposed “do not track” could revolutionize online advertising. link

-Sarkissian Mason launched a new branding campaign for eMusic. link

IAB: Internet Ad Revenues Set New Record (Again)

The U.S. Internet advertising revenues reached $6.4 billion in the third quarter of 2010, which is the highest quarterly result ever for the online advertising industry on record and a 17 percent increase from the same period in 2009. The third quarter 2010 revenue estimates were announced today by the Internet Advertising Bureau and PwC US.

Randall Rothenberg, the IAB’s president/CEO says in a statement, “The Internet has transformed consumers’ lives and how they experience entertainment, information and brands, marketers have embraced digital media because that’s where they can engage with their consumers. This vibrant, innovative industry is creating jobs and contributing to the growth of the U.S. economy.”

It’s a sign of the times. You can surely expect that number to keep on climbing throughout the next few years. Before you know it, there will be only online revenue. Read the full report here.