sxsw2014

We will conclude any and all SXSWi 2014 coverage with this final installment from Randall Stone, director of experience innovation at NYC-based brand strategy/design shop, Lippincott. Here’s yet another view from the grounds at the event in case you missed out on the affair. Take it away, sir.

Wow. “South By”, as I quickly learned to refer to it as, was a true experience. And, why shouldn’t it be? It combines intelligence and brilliance with casual unsophistication. It is a dynamic event unlike any other – an intellectual party of sorts – most definitely not a conference, yet way more substantive than drinks with strangers. It uniquely combines relevant and just plain interesting insights, the Austin backdrop and thousands of people who care about what you do.

You don’t “do” SX. It’s too big, too sprawling, too diverse. You experience it. You have to come to Austin, let go, and hand yourself over to friendly people with whom you enjoy talking. You can’t attend. You have to participate. And, isn’t that what any great experience is? A two way encounter of surprise and delight. Our world is not siloed or linear. We like liked-minded people, but none of us are exactly alike.

Despite running on empty, you keep running. And, why not? Inspiring sessions from the most unlikely sources keep you stimulated, unique brand experiences keep you on your toes, food trucks keep you satiated, Lone Star keeps you hydrated and the parties and networking keep you social and awake. At SX, be prepared to be entertained to the point of feeling guilty and to embrace a spirit of sharing, networking and learning unlike any other.

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