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Posts Tagged ‘Rani Vaz’

BBDO NY Teams Up with Tim & Eric, Jeff Goldblum for GE Lighting

BBDO New York has received a fair deal of attention for its recent work for GE, including an Emmy nomination for wistfully surreal “Childlike Imagination.” More recent spots like “Ideas are Scary” and “The Boy Who Beeps” followed in a similar tone, celebrating ideas and innovation in imaginative ways. So the agency’s fake infomercial for GE Lighting, directed by Tim Heidecker and Eric Wareheim (better known as Tim & Eric) and starring Jeff Goldblum, comes right out of left field.

The over two minute-long mock infomercial (mockfomercial?), entitled “Enhance Your Lighting” sees Goldblum playing “Terry Quatro, Famous Person” as he hocks the GE Link light bulb, which offers “successful guy lighting at normal guy prices.” It’s also so easy to install, you can do it while painting a portrait of yourself. It should come as no surprise that the spot is all over the place with random humor, but Goldlum plays the part perfectly and when it’s on it can be pretty funny. And while it may seem like an odd approach for the brand, especially coming off BBDO’s recent spots, it should garner some attention for the new product as the YouTube views (currently at around 115,000) inevitably pile up. Read more

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BBDO Advocates Real Life Conversation for Starbucks

BBDO has a new campaign for Starbucks encouraging people to have real-life conversations.

In a series of spots we see text messages going back and forth while hearing people talk. Each time, the actual conversation communicates something that the text can’t, highlighting the importance of face-to-face conversation for communication, followed by the tagline “Sometimes the best way to connect, is to get together” and the Starbucks logo. It’s a clever way to highlight Starbucks as a meetup spot for casual conversation, although the premise begins to run a bit thin after viewing all three ads. Since people are already familiar with the products, emphasizing this aspect of the brand makes sense, and the campaign manages to do it with nothing more than voice and text (so Starbucks seems to getting a bargain here).

We’ve included “Apology,” as well as “Date” and “Kick” after the jump. Read more

BBDO Creates Somber Animated Spot for 9/11 Memorial

Fellow New Yorkers and others around the world know that the 9/11 Memorial Museum finally opened in May after years of debate and ugly political infighting.

While the establishment is not free from controversy today, it has already become something of a city institution. Today sees the debut of the memorial’s first promotional campaign, created pro-bono by BBDO New York in collaboration with animation house Elastic.

The two-minute spot, narrated by Whoopi Goldberg:

Keep in mind that this is a true story: The Survivor Tree does exist, and it was indeed rescued by those on the scene. The poem, though, comes from BBDO creative directors Rick Williams and Marcel Yunes.

The campaign includes a social media fundraising component as well.

Read more

BBDO NY Tells Story of ‘The Boy Who Beeps’ for GE

BBDO New York tells the story of “The Boy Who Beeps” in a new online spot for GE.

The two-minute ad begins with the boy’s birth, and the beeping sound he makes in place of the usual baby’s wail. It’s soon apparent that the boy can communicate with machines. This starts off small, with him using his voice to change the channel or hit snooze on his alarm clock, but soon he’s using his power for greater purposes. Maybe it’s the great soundtrack by Beck, but the strange story is oddly touching somehow. Coming on the heels of the recent “Ideas,” it seems that BBDO is going in an emotional direction in their online work for GE. Read more

BBDO NY Has Some ‘Ideas’ for GE

BBDO New York’s latest offering for GE continues to celebrate innovation, but marks a stylistic departure from the agency’s recent work.

While “What Would Happen” and “Childlike Imagination” looked at innovation with a sense of childlike wonder, “Ideas” takes a sharp sidestep, personifying those ideas and focusing on how they often emerge as “rough around the edges” but grow into something beautiful. (Unlike the earlier ads, this one is directed at young aspiring engineers and intended to run primarily online.)

In the 60-second online spot, ideas are presented as an odd-looking creature that looks like something that could have crawled out of the reject pile at Jim Henson’s workshop.

Starting from birth, we follow an idea as it has a rough time of things. Continually facing rejection, it resorts to sleeping on the streets until it is finally taken in by GE. “Ideas are scary, and messy, and fragile,” says a voiceover, “But under the proper care, they become something beautiful,” and then we see the fully-transformed idea, followed by the “Imagination at work” tagline.

Read more

BBDO NY Celebrates Fourth of July for Guinness

BBDO New York solemnly pays tribute to servicemen in their Fourth of July spot for Guinness, entitled “Empty Chair.”

The spot, the latest U.S. installment of the brand’s “Made of More” campaign, was created in collaboration with Biscuit Filmworks and director Noam Murro. Its patriotism-stoking approach is nothing new to beer advertising, as Anomaly’s “A Hero’s Welcome” Super Bowl spot for Budweiser this year (to cite just one example) also celebrated American veterans in a somewhat cheesy fashion. How you view the ad will depend largely on your opinion of such an approach (as either a welcome homage or emotional manipulation) but the 90-second “Empty Chair” is certainly well-crafted. It opens on a bartender pouring a Guinness and leaving it at an empty table, an act she repeats many times over the course of the ad, at one point even stopping someone from taking a chair from the table. A delayed reveal at the spot’s conclusion puts everything into perspective, followed by Guinness’ “Made of More” tagline, which syncs well with the ad’s message.

It’s worth noting that between this solemn spot from Guinness and the opposite approach taken by Newcastle, the most memorable ads of the Independence Day season came from non-American brewers. Stick around for credits after the jump. Read more

GE Finds ‘World Firsts’ at the Ends of the Earth

BBDO New York‘s latest series for General Electric (almost) travels to the globe’s most  remote corners to remind viewers that the company isn’t just responsible for creating trivection ovens and six-second video loops.

With “World Firsts”, the agency uses three disparate stories of isolated communities to illustrate GE’s ability to bring the benefits of the digital world to those living on its margins.

The first spot in the series of three concerns the challenges of delivering medical technologies to one of Japan’s most remote inhabited islands:

After the jump, the second spot plays on the same outsider themes (while lightly referencing World Cup fever) in relaying the tale of a young boy’s first big trip and his love of all things football.

Read more

BBDO NY, LeanIn.org Want to ‘Ban Bossy’ for Young Girls

Coming on the heels of International Women’s Day, BBDO New York has launched a new educational campaign for LeanIn.org and Girl Scouts of America encouraging achievement and leadership in girls.

The new campaign, entitled “Ban Bossy”offers “educational resources to help girls and women take the lead and give parents, teachers, troop leaders and managers hands-on strategies for supporting female leadership.” In addition to educational materials, the campaign includes celebrity endorsements, a new website, and the above 45 second PSA, “Change the Story.”

The thought-provoking PSA begins with girls listing all the things they won’t do, like “designing a building that reshapes the skyline” and “ask the questions that change the whole conversation.” This leads seamlessly into what stops these girls from accomplishing those things: “Here’s where I start to doubt myself,” one girl says. Finally, this leads into the name calling that causes the girls to stop asserting themselves, names like “stubborn,” “pushy,” “know-it-all” and, as you might expect, “bossy.” Ending on a positive note, a girl says “Here’s where I will change it all,” followed by the message: “Ban Bossy. Encourage girls to lead. Take the pledge at banbossy.org. The important message here is delivered in a way that works backwards from consequences to actions. It’s a great way to show all that is lost when we tell girls not to assert themselves, implicitly or explicitly.

“We need to recognize the many ways we systematically discourage leadership in girls from a young age—and instead, we need to encourage them,” explains Sheryl Sandberg, Facebook COO and founder of LeanIn.Org.

“Girls are twice as likely as boys to avoid leadership roles for fear of being disliked or deemed ‘bossy’ by their peers,” Girl Scouts of the USA CEO Anna Maria Chávez adds.

Since launching, many organizations and individuals have pledged support for Ban Bossy, including Teach for America, Common Sense Media, National Council of La Raza (NCLR), Edmodo, KIPP, AARP, Free The Children, Kids in the House, UrbanSitter, Babble, BlogHer, Upworthy, BBYO, Pantene and Always. Lifetime has also partnered with the initiative to create a PSA entitled “I’m Not Bossy, I’m the Boss,” featuring celebrities like Beyoncé, Jennifer Garner, Condoleezza Rice, Jimmie Johnson, and Jane Lynch. Stick around for that PSA, along with credits, after the jump. And don’t forget to head over the the Ban Bossy site to make your own personal pledge to ban it yourself. Read more

BBDO NY Crafts Flights of Fancy for GE’s ‘Childlike Imagination’

If you’ve been watching the 2014 Sochi Winter Olympics at all, chances are you’ve seen the above spot for GE by BBDO New York.

The 60 second spot, “Childlike Imagination,” portrays GE’s range of individual businesses (turbines, aviation, 3-D printing, and others) through the imagination of the daughter of a GE employee. Its artful approach marks a departure from previous GE campaigns, which tended to focus on just one of these businesses. This change of approach works well for GE. The girl imagines “underwater fans that are powered by the moon,” “airplane engines that can talk,” “hospitals you can hold in your hand,” and “trains that are friends with trees.” The imaginative concept makes for a fun, visually interesting effort designed to capture your attention. Stick around for credits after the jump. Read more

Wednesday Odds and Ends

-David Burns has joined both The Onion and its in-house creative agency Onion Labs as VP of sales for the Midwest and West territories.

-DigitasLBi has released a new whitepaper that discusses real-time marketing and content marketing platform, Newscred. link

-BBDO New York’s Rani Vaz has  been appointed to The Association of Music Producers’ 2014 AMP Awards for Music and Sound Advisory Board,

-Well, CVS is getting rid of cigs come October, losing billions in the process. Will there be more dropping smokes? link

-DFCB Digital, the digital arm of Draftfcb Manila, has become the first Philippines agency to win Cannes Chimera, a joint initiative between the Cannes Lions and the Bill & Melinda Gates Foundation. The winning brief challenged participants to create a perception-changing strategy to help eradicate extreme poverty by 2030. See Bill Clinton introduce the Chimeras above.

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