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Posts Tagged ‘Ravi Krishnaswami’

AKQA SF Shares ‘The Samba of the World’ for Visa

AKQA San Francisco created a digital campaign for Visa representing each of the 32 nations who qualified for the 2014 World Cup, with each country given its own representational samba.

For the campaign, AKQA San Francisco and Visa invited musicians from each of the 32 qualified countries to reimagine the Brazilian favorite “Maria Caipirinha” (Samba da Bahia). They then called on filmmakers from each of the countries to “show how their nation celebrates the FIFA World Cup.” This resulted in one of the more unique World Cup campaigns, as we’ve seen a lot of ads celebrating Brazil, but not so many celebrating the other nations at the World Cup. Viewers get a look at each country’s culture, “including regional dance moves, food fans enjoy on match days, the type of gear they wear, even their country’s football rituals and history.” Viewers can jump between different countries’ videos via each country’s flag on the  Visa World Cup site or select the video they want from the YouTube playlist for “The Samba of the World.” We’ve included host country Brazil’s entry above, with Mexico and Cameroon, along with credits, after the jump. Read more

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Women in Media Management

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Cheat Your Way to the AICP Awards (Not Really)

The Association of Independent Commercial Producers unveiled it’s campaign for the 2013 AICP Show and AICP Next Awards with a few spots that resemble fake interstitials from a sci-fi movie most likely directed by James Cameron. The machines aren’t taking over, but we do have EureeCorp, the make-believe company with a line of products like the Idea Orb, which can transmit award-winning ideas to your brain as you sleep.

If the Idea Orb doesn’t inspire collusion, there’s always the Centaurus 3000, a computer full of magical software and algorithms that produces a scent where you “can waft in the ideas of the future.” Okay, the machines might be taking over, and those machines really like detached body parts.

This AICP campaign doesn’t have as much bite as some of their previous, more carnivorous work, but success can’t always be duplicated. After all, innovation has no formula. Credits and the Centaurus 3000 spot after the jump.

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AICP Case Studies Come to Thrilling Conclusion

The AICP Show & Next Awards is extending its entry deadline by one week to March 11. Along with the extension, the final installment of AICP’s “All Art is Advertising” is launching today, the fourth effort from the young creative minds at the VCU Brandcenter.

Past installments of the series touched on a variety of classic works of art that did a lot more than look pretty. From Leonardo’s “Vitruvian Man” fighting Italy’s obesity epidemic to Michelangelo’s Sistine Chapel painting revitalizing Catholicism throughout Europe to the Eiffel Tower helping France get its baby-making groove back, we’ve enjoyed the interesting insights from this video series.

This time around, the VCU Brandcenter argues that the first known artwork in history, the neolithic cave paintings, actually served as advertisements for a carnivorous diet. Apparently, cavemen were suffering from a vitamin deficiency due to their reliance on “gathering” in favor of “hunting.” After the cave paintings, nine out of 10 cavemen became self-described (huh?) carnivores. Yet again, advertising saves humanity. Credits after the jump.

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AICP #3: World’s Largest Phallic Symbol Helps France Regain Mojo

Here’s a look at the VCU Brandcenter students’ third “Art is Advertising” case study, which like Da Vinci and Michelangelo before it, supports the AICP’s call for entries launch. In this installment, we have France in 1886, which hadn’t won a war in 200 years, going 0-for-6, and thus earning the title of the least masculine country in the world.

So how does one go about getting its mojo/machismo back? By creating the world’s largest penis, of course. To bring the ladies back to France, the nation called upon Gustave Eiffel to create the most enormous phallic symbol to date, which we’ve of course come to know as the Eiffel Tower. After its erection, 80 percent of the world’s women found Paris to be the most romantic city ever and tourism by both men and women rose 1,000 percent. “That’s what we call an extra large success” as the video so wryly states. Ok, the cleverness has given way to a bit of juvenility, but we don’t mind…yet. View credits after the jump.

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