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Posts Tagged ‘Rebecca Van Dyck’

W+K Offers Cute Take on Modern Romance for Facebook

W+K crafted a cute little 30-second broadcast spot for Facebook taking on the subject of modern romance in a promotion of Facebook Messenger.

Entitled “Say Love You Better,” the spot shows a young couple attempting to bridge a long distance to communicate their love for each other. Beginning with a simple “I miss u” message, the spot uses the couple trying to find better ways to say “I love you” as a means to demonstrate the different ways Messenger lets you communicate: audio, photos, video, various emoji, etc. The couple, initially separated on opposite ends of the screen, fly towards each other and embrace, symbolizing how Messenger helped bring them together, ending with the “Say love you better” tagline. It’s an effective way to deliver the message, and perhaps rebuild the reputation of Facebook’s often-maligned mobile service (without addressing any of the criticism).

The campaign will also include OOH elements, a first for Facebook, with billboards in Los Angeles and Chicago rolling out next month.

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Thursday Odds and Ends

-Charlie Sheen stands to make $1 million per year from Tweeting endorsements. link

-European Activia ads take on a whole different tone, drawing inspiration from Saw and Silence of the Lambs. The one above’s from Y&R Prague.

-Beth Rilee-Kelley will replace Paul McKee as The Martin Agency’s COO. McKee is retiring.

-McCann Worldgroup CEO Nick Brien is going to be roasted. link

-Levi’s named Rebecca Van Dyck, currently senior director of Apple’s worldwide marketing/communications, as its global CMO. link

-McDonald’s is definitely not retiring Ronald. link

-Here’s looking at you, anonymous posters. link

-Beam Global’s Tres Generaciones Tequila strikes a deal with Oscar De La Hoya’s Golden Boy Promotions. Euro RSCG is somehow involved as creative agency. link