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Posts Tagged ‘Red’

German Agency Thjnk Dares to Pitch Bono at Cannes…and Wins

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Never underestimate the power of chutzpah.

Oddly enough, it took a German ad man to prove that point. One of the last stories from Cannes-Lions making its way into the headlines concerns the bold actions of Michael Trautmann, CEO of German-based Thjnk.

ICYMI, Bono was discussing AIDS awareness and his foundation (RED) when he brought Jony Ive, Apple Design SVP, on stage and gave the backhanded compliment heard ’round the hipster nation. Following the applause and passing of the Kool-Aid at Genius Bars, Trautmann did the unthjnkable.

And it worked.

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Mediabistro Course

Copywriting: Creative Ad Writing

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Young Hockey Players Can ‘Storm the Centre’ with Social Media, Skill

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From the very Canadian, but not Canadien, news bureau: Red Tettemer O’Connell + Partners and Under Armour are launching a youth hockey contest tomorrow, October 12, called “Storm the Centre.” Two teams of skating youngsters will eventually win a chance to play at the Air Canada Centre, home of the Toronto Maple Leafs. I want to spell it center, but it’s for the kids, so I’ll keep it Canadian.

The contest consists of three stages – social media engagement, teamwork, and finally, hockey skills. These sort of pee-wee competitions happen all the time, but adding a social media component is a cool twist from RTO+P, especially in a hockey-crazed country, where presumably, families will claw for the chance to see their kids play on a pro rink. The details of the challenges haven’t been released yet, but you can check team eligibility and sign up here. To all the little Charlie Conways out there, have fun.

Credits after the jump.

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