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Posts Tagged ‘Regina Brizzolara’

Kristen Bell, Dax Shepard Decorate for the Holidays with Samsung

Back in September, McKinney created an ad for Samsung starring the almost-too-cute Kristen Bell and Dax Shepard preparing for a night out only to stay in wasting time on their Galaxy Tab S. Now the couple has returned in a holiday effort for Samsung, presumably also from McKinney that sees Dax decorating the house with a little help from a very pregnant Kristen.

In the spot, entitled “Home for the Holidays,” the couple communicates via video as Dax scours the attic for decorations and goes to the store for holiday treats and Dax shows off Samsung’s smart watch when he takes a call from Kristen while setting up lights on the roof. When they finally complete decorating and switch the lights on Kristen says suggestively, “You know what this gets me in the mood for?” — but it’s not what you think. Viewers who enjoyed the cutesy appeal of the couple’s previous Samsung ad will find plenty to like here. Those who found that spot a little cute for its own good will probably want to skip this one.

If you’re wondering how close to real life the couple’s antics in the spot are, the answer is pretty close. According to Todd Pendleton, chief marketing officer at Samsung Telecommunications America, “Kristen and Dax go big for the holidays and their traditions from wearing matching pajamas and sweaters to decorating the house Griswold style are all true to what they do in real life.”

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McKinney Sticks it to iPad, Kindle for Samsung Galaxy Pro

McKinney just launched a new campaign for Samsung’s Galaxy Pro series called “It Can Do That.” If that sounds a lot like Apple’s “There’s An App For That” 2009 campaign for the iPhone 3G, Samsung would probably welcome the comparison. Their 60-second television spot takes on Samsung’s competitors in a very direct way.

The first spot in the campaign — also called “It Can Do That” — showcases the Galaxy Pro’s multi-functional capabilities, while disgruntled users of the iPad and Kindle ask “It can do that?” They also take on a Microsoft Surface user, making fun of the fact that his “tablet” has a keyboard, battery dock and mouse. The spot concludes with the tagline, “The Next Big Thing Is Here.” While the approach borders on being a little smarmy and self-satisfied, it certainly does make the competition look bad by pointing out situations where Samsung’s product can do things that their competitors just can’t. You just have to wonder, and this always seems to be the problem with this kind of approach, if they could have pulled this off without making Samsung users seem kind of mean about it. Stick around for credits after the jump. Read more