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Posts Tagged ‘Regina Ebel’

GE Releases Olympics Campaign, ‘GE Works’

Tonight marks the opening ceremonies of the XXX Olympiad in London, England. Directed by British filmmaker Danny Boyle (Trainspotting, 28 Days Later, Slumdog Millionaire, etc.), the event (which will reportedly feature farm animals) is expected to be watched by 1 billion people worldwide. In other words, if a bunch of doves get torched during the lighting of the Olympic Cauldron, it will be very, very awkward.

Similar to the competing athletes, the games are an opportunity for brands to internationally showcase their abilities in a myriad of ways. GE, owner of United States Olympics TV broadcaster NBC, is no exception. Over the weekend, GE is launching three TV spots as part of the brand’s “GE Works” campaign by BBDO NY. The first spot, “Measure” (above), is an anthemic decree by the brand that highlights how GE’s advanced imaging technology helps athletes learn more about their bodies. However, the other two spots take a turn for the emotional.

Though “Homerton” is just one of many Olympics spots we’re expecting will feature babies and children, it doesn’t lessen the impact of seeing a helpless little infant with medical abnormalities. The games are a time for triumphing over life’s challenges and, of course, the resulting emotional impact. Those who intend to watch an lot of Olympic competition over the next few weeks should come prepared with tissues, a tub of ice cream, and a copy of Harry and the Hendersons to watch when it gets to be a little too overwhelming. Watch the third spot, “Darius,” that follows a young baseball player with heart defects, and view credits after the jump.

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Presenting Your Original iPhone Film Festival Winners

A few months back, we briefly mentioned a call for entries for the Original iPhone Film Festival, which featured a panel of judges ranging from Maroon 5 and director Lasse Hallstrom to ad folks such as Chuck McBride, Court Crandall and Regina Ebel. As you can deduce from the title of the inaugural competition, the OIFF was launched by obvious Steve Jobs fans Matt Dessner and Corey Rogers to show how the iPhone 4 can serve as a powerful filmmaking tool.

Anyhow, the 12 winners in categories including Music Video and Brand Film have been announced and below, you can see two examples of how the “mini-film studio” that is the iPhone 4 was put to good use. With the dozen top entries in tow, the guys behind OIFF are now asking you to pick a Grand Prize winner by liking you favorite film from the winners showcase here. The Grand Prize-winning effort will be announced at the MacWorld/iWorld Expo in San Francisco on Jan. 26.

Tuesday Odds and Ends

-Former Saatchi LA integrated CD Adam Chapman joined Deutsch NY as director of creative technology.

-eMarketer: Facebook’s global revenues will jump to $4.27 billion in 2011. link

-Whirlpool tapped Digitas Paris to lead its  digital brand strategy in Europe. link

-Ogilvy hired former Warner Bros VP Tom De Luca as COO of its social media offering while appointing R/GA alum Julie Renwick as executive director of mobile, North America.

-The Original iPhone Film Festival, which features judges including WDCF ECD Court Crandall, Chuck McBride and BBDO’s Regina Ebel, has extended its call for entries. link

-Meanwhile, Samsung is considering legal action over Apple’s upcoming iPhone. link

-Here’s the story of how, with just $28 and YouTube/Facebook, a brand called Orabrush won over Wal-Mart’s heart.  link