Well, the time has come and with this, we’ll put the ADC coverage to bed for a while. Yes, the fifth and final installment of the ADC’s video series highlighting the happenings from last year’s first-ever Portfolio Night All-Stars event. Perhaps you saw episode 4 featuring AKQA CCO Rei Inamoto yesterday and now, the finale takes us to the presentation portion where the six all-star teams actually pitch for Ford representatives. The peculiar thing about this clip is you really don’t see/hear any of the actual pitches being made (we assume because Ford wants to keep things close to the hip). Well, at least this entire series still has a quick runtime than one actual episode of AMC’s The Pitch. FYI, the winner’s announced just past the 5:00 mark. You can check out the full series here, and in case you were wondering, this year’s PN event takes place May 21.
Posts Tagged ‘Rei Inamoto’
Young Glory mines the best under 30 talent for a competition spanning 8 creative briefs over 8 months. Over the years, they’ve attracted talented creative directors such as AKQA’s Rei Inamoto, R/GA’s Nick Law and Wieden+Kennedy’s Jim Riswold as judges. This has positioned Young Glory’s organizers as the caretakers of an ever-growing database of well-tested young talent.
“We realised that we were sitting on a real goldmine of talent - talent that was tested and vetted by some of the industry’s finest. So we thought why not allow agencies to tap into that? Through our monthly participations, we’re able to identify the next generation of creative superstars before everyone else. And most importantly for agencies, before they become too expensive,” says Young Glory co-founder Rafik Belmesk.
YG Talent will offer agencies “the opportunity to hire young to mid-level art directors, copywriters and designers from the four corners of the globe, solving an ever-present issue on agencies’ agendas: hiring the talent that will keep increasingly digital and diverse creative departments brewing,” providing talent in North America, Asia, Australia, Europe and New Zealand. Check out the video above, and head on over to YG Talent for more information.
As we wrap up summer (went too fast, but FALL IN NY!), we’d be remiss if we didn’t mention the happenings during the 2013 Art Directors Club Porfolio Night All-Stars. During the weeklong event from a couple of weeks ago, creative types from 24 countries were tasked with a brief to create a global platform for the Ford Focus to ensure the auto brand we see here in North America is the same we would see overseas. Here are just a few recollections from the All-Stars who made it to the event, which kicked off on August 5 and featured the likes of DDB Worldwide CCO Amir Kassaei, Barbarian Group co-founder/CEO Benjamin Palmer and AKQA CCO, Rei Inamoto. First up to bat, we have Sean Collander, copywriter and PN11 Chicago All-Star.
“Camaraderie is not exactly what you would expect when pitting 23 young creatives against each other in a competition to create work for one of the world’s biggest car brands, but that is exactly what I’ve found over the last few days here at the Portfolio Night 11 All-Stars competition. Now, don’t get me wrong, we all want to win, but it’s coming out in the work, not in our relationships with each other. I’ve had conversations about the future of advertising, European politics, the merits of both Texas BBQ and Kansas City BBQ, rap videos, and Robin Thicke’s hair. Different teams will regularly get together to play a game of Pictionary to let off steam. At the end of a full day of concepting, we will all get together for a few drinks, and have made the bar down the street the unofficial after party location of the week.
I think I can speak for all 23 participants when I say we’ve experienced a lot over such a short amount of time, and it has been more incredible than any one of us imagined it could be. The Art Directors Club has been extremely gracious with their knowledge and resources, managing to bring together an unbelievable list of guest speakers, judges, and sponsors.
When I attended Portfolio Night 11 in Chicago back in May, I went simply looking to get feedback on my work and maybe, If I was lucky, a job. I had no idea that a few months later I would be selected to work on a brief for Ford with 22 other creatives representing countries all over the world. I can honestly say that this is one of the most fun and stressful experiences I have ever had, and am truly humbled to be a part of the very first Portfolio Night All Stars.”
After the jump, check out more from Isabelle Osterlund, another PN 11 All-Star from Stockholm.
We’re sure many of you on the East Coast have already checked out by this point, but here’s a short film anyways produced by Jack Morton Worldwide that somewhat documents the Cannes Lions experience. Beginning with shots of creative notables including AKQA CCO Rei Inamoto in some sort of meditative pose as they ponder the questions being asked, the video eventually gives us a sense (especially those of us who’ve never made it out there) of what it’s like to win, or just be at the week-long event in general. That’s good enough for us at this point, thanks.
Regarding the doc, which also features the likes of David Droga, Jack Morton director of moving image, EMEA Adam Norris tells Campaign Brief, “Cannes Lions is far more than an industry event; it’s the key gathering of creative minds from across the globe. Creating the documentary is a singular opportunity to shine a light on this world and reveal what makes Cannes unique.” And we suppose it basically does.
-Draftfcb San Francisco alum Justin Hargraves has joined fellow SF agency Camp+King as an ACD/art director on accounts such as Del Taco, Zoosk and Common Sense Media.
-GSD&M and production company CHRLX give a nod to Dio De Los Muertos in a new effort for Mexican soda brand, Jarritos (first clip above, second one here).
-Publicis Groupe has made a $15 million strategic investment in Boston-based company, Jana Mobile. link
-Sprint is “guaranteeing” unlimited data plans for new and existing customers–though the price points may change. link
-Yahoo is sticking to its guns when it comes to its telecommuting ban. link
-In case you missed it, Mashable has a nice profile on Dave Adams, an ad industry vet who last served as a lead creative at Digitas before leaving the biz altogether to start the “Acoustic Guitar Project, which might pique the interests of both established and aspiring singer-songwriters.
-Former Draftfcb NY EVP/group management director Kim Corrigan has joined Publicis Groupe-owned Rosetta as a partner in the agency’s healthcare vertical.
-Amsterdam/Barcelona-based agency Code d’Azur launched a new social media campaign for KLM Royal Dutch Airlines dubbed “Must See Map,” which lets you create printable, personalized city maps filled with the tips from friends (above). link
-Taco Bell has hit up Vine to promote the March 7 launch of its Cool Ranch Doritos Locos Tacos. link
-FYI, the Clio Awards 2013 deadline is this Friday. link
-Here are your five finalists in the Porsche review. link
-Production house Brink Studio has opened its doors in Toronto and with it comes a self-promo that gives a little nod to 2001: A Space Odyssey. Watch it here.
-You can expect to see ads from the likes of JCPenney, AmEx, Stella Artois and Coca-Cola during ABC’s Oscars broadcast on Feb. 24. link
-A San Jose Shark vies for his spot in the MoMA as part of a new campaign from Lowe Roche Toronto for NHLPA (above).
-The always classy Spirit Airlines tries to capitalize on a competitor’s woes. link
-Benetton is set to consolidate its global media planning and buying account. link
-Google warns of more Motorola cuts. link
-With the help of The Martin Agency, Morgan Stanley celebrates the name change of its U.S. unit Morgan Stanley Smith Barney to Morgan Stanley Wealth Management and in the process, shows what its employees are made of via web and print. link; link
-AKQA CCO Rei Inamoto has been promoted to CCO/VP and will now oversee the New York office.
-Fidelity Investments appointed Draftfcb as AOR for its acquisition-based direct marketing business in the personal investment sector.
-Definition 6 discusses the importance of acquiring earned media/strategic content distro company Synaptic Digital. link
-Former 72andSunny director of earned media Kerry Fitzmaurice has officially joined Mother NY to run new business and comms.
-From what sources tell us, what you see above is Arnold’s first work for University of Phoenix since winning the school’s lead creative business back in May.
-The One Club is teaming up with Digital Kitchen to bring its One Show Creative unConference to Chicago on Nov. 2. link
-L.A.-based Zugara has been issued an augmented reality/retail patent for a “virtual dressing room.” link
-So, what does the ad industry think about Microsoft’s “Do Not Track” plans? link
-Here’s an animated infographic of NFL week one as seen through the eyes of Madden NFL 13. link
-Volvo takes an interest in Pinterest, partners with Bay Area blogger Victoria Smith. link
-BBH wants us to “believe in zero” in a new PSA for UNICEF (above).
-Jack Link’s Sasquatch is taking its presidential bid seriously as evidenced by a new wild postings effort from Carmichael Lynch. link
-As has been widely reported, USA Today has unveiled a major redesign across all platforms. link
-Not to be outdone, eBay has revealed its new, dare way say refined, logo. link
-Many folks are none too pleased with Apple over its new iPhone 5 connector. link
Once again, we have to give bravos for an agency being proactive. A day after learning that Pierre Lipton announced his departure from said agency, here’s the word from said agency: “AKQA announces that Neil Robinson and Stephen Clements, both respected creative leaders at the agency and in the industry, are taking the roles of joint Executive Creative Directors in San Francisco. Together, they will oversee the more than 100-person creative department at AKQA’s San Francisco office. Both Neil and Stephen will report directly to CCO, Rei Inamoto. ”
Inamoto adds, “Neil and Stephen bring years of leadership in creating some of the most inspiring and impactful work that has earned global recognition.”
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