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<title>Renato Ramos - AgencySpy</title>
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<description>Inside Your Agency. Deep Inside</description>
<copyright>Copyright 2013</copyright>
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<title>Yes, the Election Will Be Determined by Rock &#8216;Em Sock &#8216;Em Robots</title>
<description><![CDATA[<p><img class="aligncenter size-medium wp-image-40707" title="tweetpunchout" src="http://www.mediabistro.com/agencyspy/files/2012/11/tweetpunchout-300x212.png" alt="" width="300" height="212" /></p>
<p>Now, this is democracy at work and it comes to us from of an agency outside the U.S. no less. Just six weeks after <a href="http://www.mediabistro.com/agencyspy/cavelletti-clues-us-in-on-latest-work-from-brazil_b39177" target="_blank">turning print ads into iPhone loudspeakers</a> for Coca-Cola, <strong><a href="http://www.mediabistro.com/Mauro-Cavalletti-profile.html">Mauro Cavalletti</a></strong> and crew at JWT Brazil&#8211;specifically, the innovations lab at Agencia Casa JWT&#8211;have returned with a Twitter-centric effort just in time for Election Day called &#8220;Tweet Punch-Out.&#8221;</p>
<p>Not quite unlike what a couple of creatives from Dailey <a href="http://www.mediabistro.com/agencyspy/la-creatives-pit-romney-against-obama-in-twitter-smackdown_b37989" target="_blank">came up with</a> back in August, Cavaletti and the JWT lab rats&#8217; project pits Obama versus Romney in the form of blue and red Rock &#8216;Em Sock &#8216;Em Robots. The Agencia Casa camp hacked the scrappy bots and connected them to live Twitter feeds, which will trigger the toys to throw punches when either Obama or Romney is mentioned. Unlike the real-life debates, there&#8217;s no <strong><a href="http://www.mediabistro.com/Candy-Crowley-profile.html">Candy Crowley</a></strong> or <strong><a href="http://www.mediabistro.com/Bob-Schieffer-profile.html">Bob Schieffer</a></strong> to rein things in, though judging from the score sheet, Obama&#8217;s camp might have to throw in the towel in this particular fight. <a href="http://tweetpunchout.com.br/" target="_blank">Go here</a> for all the streaming fun. Credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/yes-the-election-will-be-determined-by-rock-em-sock-em-robots_b40706#more-40706" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/yes-the-election-will-be-determined-by-rock-em-sock-em-robots_b40706#disqus_thread</comments>
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		<category><![CDATA[I Have Twatted]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Political]]></category>
		<category><![CDATA[Antonio Alves Neto]]></category>
		<category><![CDATA[Ayres Landau]]></category>
		<category><![CDATA[Bob Schieffer]]></category>
		<category><![CDATA[Candy Crowley]]></category>
		<category><![CDATA[Carlos Eduardo de Souza]]></category>
		<category><![CDATA[Enoch Lam]]></category>
		<category><![CDATA[Felipe Gomide]]></category>
		<category><![CDATA[Guilherme Goulart]]></category>
		<category><![CDATA[Paulo Setti]]></category>
		<category><![CDATA[Renato Gaspar]]></category>
		<category><![CDATA[Renato Ramos]]></category>
		<category><![CDATA[Ricardo John]]></category>
		<category><![CDATA[Rodrigo Alberini]]></category>
		<category><![CDATA[Vicente Gomide]]></category>
<pubDate>Mon, 05 Nov 2012 12:10:38 +0000</pubDate>
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