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Posts Tagged ‘Ricardo Diaz’

Zambezi Adds Digital Director Ricardo Diaz

Ricardo Diaz 2Creative agency Zambezi has just announced the hiring of Ricardo Diaz, who will serve as their new director of digital.

Diaz will fill the role of “digital zen master” for Zambezi, having emerged from a computer science background and over eighteen years of digital marketing experience. As director of digital, he will be responsible for “guiding brands through innovations and progressive methods to amplify their message and make fans out of consumers.”

Diaz joins Zambezi from TBWA/Chiat/Day, where he worked from 2007-2013. He has helped create award-winning campaigns for the GRAMMYs, Gatorade, Pepsi, Nissan, Sony, VISA and Adidas. Prior to TBWA/Chiat/Day, Ricardo worked at The Cannery, a small production company, dating all the way back to 1999. Zambezi adds that “His laugh is infectious, and no cure exists.”

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Zambezi Creates ‘SXsports Playbook’ to Help Navigate SXSW Events

ZambeziThis year, for the first time ever, there will be a sports component to SXSW in Austin, Texas. To celebrate this, and to help festival goers select from the seemingly endless list of panels, LA-based sports and entertainment creative shop Zambezi created “SXsports Playbook.”

SXsports Playbook is a website where visitors fill out a survey of 12 either/or questions. At the conclusion of the survey, users are “directed to one of five curated panel groupings comprised of a ‘must-see’ sports lineup to suit their individual interests (and maybe even an option to avoid them altogether).” It’s a formula we’ve seen plenty of times before, but this time it just may end up being useful for those caught navigating the labyrinth of events at SXSW. Give it a try for yourself if you’re headed to SXSW, and stick around for credits after the jump. Read more

TBWA, Tool Craft Passion Genome Campaign Extension for Nissan

nissangenome

TBWA\Chiat\Day LA and Tool have created a neat social extension of the TVC from a couple of months ago to promote the Nissan 2014 Versa Note.

The Passion Genome site allows users to “see the passions they share with their friends illustrated in a Passion Portrait, a personalized, interactive visualization of themselves.” How does that work exactly? Well, basically you link your Facebook account to the site so it can analyze your info and you choose a photo to represent yourself. It didn’t work so well for me, but then I don’t have any decent portrait shots on Facebook (my profile pic is currently a sloth astronaut).

Nissan seems very excited about the project as Jon Brancheau, VP/marketing for the automaker’s North American ops, says in a statement,”The Passion Genome displays passions and connections in an extraordinary and fascinating way, and we at Nissan can’t wait to see how it resonates with everyone who explores it.” The project was inspired by the idea that the 2014 Versa Note has a “sculpted, modern look” that “reflects the active lives of its target buyers.” That may be a bit of a stretch, but that’s no matter. People will share this on Facebook and spread awareness for Nissan. Especially because if you share your Passion Portrait on Facebook or Twitter (using the #PassionPortrait hashtag) you could win one of eight $1,000 gift cards from Amazon.com and have your portrait featured on PassionGenome.com. Go try it for yourself, and feel free to link to your Passion Portrait in the comments section. Credits after the jump.  Read more

Diaz, Evans Out at TBWA\Chiat\Day LA

chinchatbwaSo, here’s what we got on this one. We’ve received confirmation from sources familiar with the matter that Ricardo Diaz, who spent over six years at the agency serving as director/creative technology, working with clients such as Nissan, Infiniti, Gatorade, Visa and Pepsi, and nine-year TBWA bet Chincha Evans, are no longer with the agency. As for Evens, she held the post as director of digital operations most recently at TBWA\Digital Arts Network but also served on the digital production side at the likes of \Tequila within the agency network. No word if there are plans to replace, but from what tipsters tell us, the pair parted ways with the agency yesterday.

Grammys Remind You That ‘The Whole World is Listening,’ But No Pressure or Anything

For the sixth consecutive year, TBWA\Chiat\Day L.A. is behind the ad campaign for CBS’ telecast of the Grammys, which airs on Feb. 10.

The new campaign, titled “#TheWorldIsListening” (because all campaigns require hashtags now), continues on the The Recording Academy’s quest to highlight somewhat younger musicians than in years past. Starting in 2011, when the Grammys shocked the country by bestowing the coveted Album of the Year award on Canadian indie band Arcade Fire, the awards show has benefited immensely in TV ratings by targeting a younger audience. That’s probably why in the first 60-second spot, “Anthem,” we get narration by Rihanna Cat Power and cameos from Skrillex, Taylor Swift, and the newly christened Snoop Lion.

Of the trio of new spots, the real winner is the above 30-second piece featuring blues-rock duo The Black Keys with narration by New Orleans blues legend, Dr. John. The Black Keys’ newest album, El Camino, is nominated for the prestigious Album of the Year award this time around. Considering it’s probably the Black Keys’ worst (as Arcade Fire’s worst, The Suburbs took home the award in 2011), it’s my odds-on-favorite to win big in 2013.

The campaign also features a web component dubbed the Grammy Amplifier, a something that a statement from Chiat says “has the potential to become a new platform for social musical discovery.” Watch one more spot starring Rihanna and view credits after the jump.

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